Globe and Mail: York University School of Continuing Studies takes digital and content marketing in groundbreaking new direction

Articles Posts about SCS, Digital Marketing

By Sean Fitch

The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs.

In response to employer demand, the York University School of Continuing Studies is launching an innovative suite of three accelerated Digital Marketing and Content Marketing Certificate programs. Ambitious professionals looking to enhance, change, or start their careers can now gain the technical and cross-functional skills required for career success, while maintaining work/life balance by studying in a fast and flexible part-time format. Enrolment is now open for the Certificate in Digital Marketing, starting January 2019.

Designed in collaboration with marketing industry influencers from top brands, these programs will not only teach students the technical skills they need to succeed, but it will also give them the chance to build real-world experience by working on projects with actual companies. This innovative approach to experiential learning is key to building the core skills needed to excel in the workplace after graduation.

Jill Borra
Jill Bora, Senior Director, Content Strategy, RBC

“In today’s digital marketing landscape, making noise is easy,” explains Jill Borra, Senior Director, Content Strategy, RBC and York University School of Continuing Studies Advisory Council Member. “The decisions we make need to be analytical and driven by deep data insight. York’s Digital Marketing and Content Marketing certificate programs will prepare students to make valuable contributions to marketing strategies within organizations across industry lines.”

The York University School of Continuing Studies (SCS) is launching three unique certificates: a Certificate in Digital Marketing, a Certificate in Content Marketing, and a Post-Graduate Certificate in Digital & Content Marketing. The Certificate in Digital Marketing and the Certificate in Content Marketing are both 6-month part-time programs, taken mostly online with three valuable face-to-face weekend sessions with other students and instructors. The Post-Graduate Certificate in Digital & Content Marketing is a full-time in-person program designed for recent degree graduates and international students who want a comprehensive education in both areas, from the ground up.

York University SCS takes a drastically different approach to continuing education, offering students an accelerated and flexible learning experience that emphasizes the broader job skills that employers are actively seeking in new hires. This focus on student-centric program design is sure to have a lasting impact on the next generation of certified digital marketing professionals.

Tracey Taylor-O'Reilly, Assistant Vice-President, Continuing Studies
Tracey Taylor-O’Reilly, Assistant Vice-President, Continuing Studies

“Our programs are designed with top industry employers to fill identified job market gaps,” explains Tracey Taylor-O’Reilly, Assistant Vice-President, Continuing Studies, “so students develop, refine and polish the skills they need to get hired and promoted. We are proud of the significant successes our graduates have had in achieving their career goals, faster than they would have thought possible.”

Enrolment is now open for the Certificate in Digital Marketing, with the first session starting in January 2019. Enrolment for the Certificate in Content Marketing and Post-Graduate Certificate in Digital & Content Marketing will open in the coming months.

View the original article on Globe Advisor