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Certificate in Content Marketing

Certificate in Content Marketing

Amplify your message and reach the right audience

Next Enrolment

September 20th, January 10th

Tuition

$2,307

Overview

COVID-19 Updates and changes to program delivery. More information >

Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.

Why take our Content Marketing program?

The audiences you need to reach with your digital marketing message are more savvy than ever. No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content is an integral skill. During this program, you will learn to create content that resonates with consumers and motivates them to act on your message.

What you will learn

In this comprehensive, part-time program, you will earn a full content marketing toolkit, adding strategic and technical expertise to your existing passion for storytelling. Through experiential learning activities taught by industry professionals, you will gain in-depth content marketing knowledge including, editorial planning, copywriting for various channels, positioning across different audiences, and content curation. You will also gain the skills to perform technical functions such as content mining, consumer research, SEO (Search Engine Optimization) and influencer marketing.

Program Benefits

Created in collaboration with industry leaders, this accelerated three-course certificate gives you the opportunity to work on real-world projects and graduate with a portfolio of your best work—all in just six months of online study. You will also develop cross-functional skills like social and emotional intelligence. Through our student-cohort program model you will go through the program with the same group of people, allowing for a deeper peer-learning experience and the opportunity for you to join a community of engaged content marketing professionals

Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat & Sun 9:00 AM – 5:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter

 

Introducing Live Online Learning

To make our programming even more accessible, and to ensure the safety of students and instructors, we are now offering the in-class course components for professional programs completely online.

 

Instructors in the Certificate in Content Marketing all possess industry experience
with companies such as
The Globe and Mail, CBC, Rogers, Roots, and Pepsico Canada.

Delivery Format

Part-Time – Blended

Courses combine in-person learning, on campus at York (or Live Online via Zoom during COVID-19) plus online learning. The live components are typically held at a scheduled day and time (e.g. Saturday and Sunday, 9am-4pm), on campus at York (or Live Online via Zoom during COVID-19) where students and instructors gather to participate in active learning activities, share their learnings in an interactive format and hear from guest speakers. The online delivery is asynchronous, which means that while students have set deadlines to complete their work each week, they do not have any required “live” components (e.g. class at 7pm on Tuesdays). There may be optional, live sessions, via Zoom, throughout the course for the instructor to provide additional coaching and support. These optional sessions may be recorded and shared with students who cannot attend.

Students can expect to write exams/quizzes, prepare assignments (individual and group), and participate in online discussions with their peers.

In addition to any live components, students should expect to dedicate approximately 8-10 hours of effort per course each week for readings, discussions boards, practice opportunities, assignments, and so on.

Career Potential

Innovations in digital marketing tactics and tools have made it possible to deliver your content to a broad spectrum of audiences across multiple media channels—many of them highly personalized to consumers’ tastes and content preferences. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Nearly 1 in 2 marketing jobs require digital skillsContent marketing jobs have recently grown 500% in the Greater Toronto AreaContent marketing jobs pay $10,000 more on average compared to traditional marketing jobs

 

Through the Certificate in Content Marketing, you will build your content marketing expertise, launching your career forward while keeping you at the forefront of the digital marketing industry. Upon graduating, you will be able to prove your content marketing skill to the world.

Get hired for jobs like:

Content Marketer
Social Media Strategist
Content Manager
Paid Search Specialist

Gain these skills:

Analytical and Critical Thinking
Emotional and Social Intelligence
Logical and Problem Solving

Who should take this program?

The Certificate in Content Marketing is ideal for anyone who currently works in marketing, or is a writer or creator of media. This program can enhance the careers of people with experience or educational background in marketing, business, copywriting, communications, journalism and other related fields.

Enrolment Requirements

The Certificate in Content Marketing is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.

Learning Outcomes
    By the end of this program, successful students will be able to:

  • Develop a content marketing strategy that aligns with their organization’s goals
  • Use social media and digital content to grow and engage with their audience and build their business
  • Create and optimize content for a variety of channels
  • Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
  • Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy
  • Examine digital governance frameworks and risks

 

Cora Brady photo

“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”

Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)

How Can School of Continuing Studies Help Your Career?

Paarth Kalra – Post-Graduate Certificate in Digital and Content Marketing

Courses

CSCM1000 Planning and Analysis for Content Marketing

The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyer’s journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan.

2 Classes

36 Hours

CSCM1010 Content Creation

Learn about creating content, from ideation and development to editing and dissemination, to reach wide and focused audiences. Learn how various content types function as part of a digital marketing strategy as well as the power of an engaging brand story. Build an effective content plan and a portfolio of work to show prospective employers.

2 Classes

36 Hours

CSCM1020 Content Promotion and Amplification

The famous quote, "If you build it, they will come", from the movie Field of Dreams, doesn’t necessarily apply to the content you create. Acquire the skills and knowledge to effectively promote your content. Create and execute a comprehensive content amplification strategy, covering native advertising and influencer marketing, and leverage content distribution channels to ensure your content makes an impact.

2 Classes

36 Hours

Instructors

Justin da Rosa photo

Justin Da Rosa

Content Marketing Manager & Strategist + Course Instructor, York University

Shelley photo

Shelley Middlebrook

Mortgage Agent, Right Path Mortgage Service Inc

Mangala Rao-d’sa

CMO/Vice President, Marketing, Digital Experience, & Category, Second Cup

Advisory Council

Jill Bora photo

Jill Borra

Senior Director, Content Strategy, RBC

Cora Brady photo

Cora Brady

Managing Director, Bob’s Your Uncle

Michelle Cody

Senior Director, Marketing Planning & Operations, Rogers

Alex Conde

Senior Manager, Content Strategy & Development, Questrade Financial Group

Tami Coughlan

Head of Sales & Partnerships, Pelmorex Corp.

Justine Melman

Justine Melman

VP, Marketing & Communications, Flybits

Rebecca Shevel

Director, Marketing, Custom Solutions & Project Management, Fifth Story

Certificate in Content Marketing

Fall 2021

Blended
(Online + Live Online Classes)

Course Details +

$2,307.00

Winter 2022

Blended

Course Details +

$2,307.00

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact Us

Ask us anything about this program and we’ll get back to you within 2 business days.