businessman working with notepaper of strategy ideas.

Certificate in Content Marketing

Certificate in Content Marketing

Amplify your message and reach the right audience

Next Enrolment

January 16th

Tuition

$2,307

Overview

COVID-19 Updates and changes to program delivery. More information >

Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.

What you will learn

In this part-time Certificate in Content Marketing, you will explore the tools you need to craft messaging that accurately resonates with your audience. This program will help you:

  • Build an editorial calendar, copywrite for various channels, and curate content
  • Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing
  • Develop a content marketing strategy that aligns with your organization’s goals
  • Grow and engage with your organization’s audience through the effective use of social media and digital content
  • Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
  • Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy

Program Benefits

  • Curriculum created in collaboration with industry leaders
  • Work on real-world projects and graduate with a portfolio of your best work
  • Develop cross-functional skills like social and emotional intelligence
  • Advance through the program with the same cohort of peers, allowing you to develop a strong professional network

Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat & Sun 9:00 AM – 5:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter

 

Introducing Live Online Learning

Career Potential

Innovations in digital marketing tactics and tools have made it possible to deliver your content to a broad spectrum of audiences across multiple media channels—many of them highly personalized to consumers’ tastes and content preferences. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Through the Certificate in Content Marketing, you will build your content marketing expertise, launching your career forward while keeping you at the forefront of the digital marketing industry. Upon graduating, you will be able to prove your content marketing skills to the world.

Get Hired for Jobs Like:
  • Content Marketer
  • Social Media Strategist
  • Content Manager
  • Paid Search Specialist
Gain These Cross-Functional Skills:
  • Analytical and Critical Thinking
  • Emotional and Social Intelligence
  • Logical and Problem Solving

Who should take this program?

The Certificate in Content Marketing is ideal for:
  • Professionals working in marketing
  • Writers or creators of media
  • People with experience or educational background in marketing, business, copywriting, communications, journalism, and related fields
Cora Brady photo

“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”

Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)

Enrolment Requirements

The Certificate in Content Marketing is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.

Delivery Format

Part-Time – Blended

  • Courses combine in-person learning on campus at York (or Live Online via Zoom during COVID-19) plus online learning
  • The live components are held at a scheduled day and time on campus at York (or Live Online via Zoom during COVID-19)
  • The online delivery is asynchronous, which means that while students have set deadlines to complete their work each week, they do not have any required “live” components
  • Students should expect 8-10 hours of effort per course each week for readings, discussions boards, practice opportunities, and assignments

Courses

CSCM1000 Planning and Analysis for Content Marketing

The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyer’s journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan.

2 Classes

36 Hours

CSCM1010 Content Creation

Learn about creating content, from ideation and development to editing and dissemination, to reach wide and focused audiences. Learn how various content types function as part of a digital marketing strategy as well as the power of an engaging brand story. Build an effective content plan and a portfolio of work to show prospective employers.

2 Classes

36 Hours

CSCM1020 Content Promotion and Amplification

The famous quote, "If you build it, they will come", from the movie Field of Dreams, doesn’t necessarily apply to the content you create. Acquire the skills and knowledge to effectively promote your content. Create and execute a comprehensive content amplification strategy, covering native advertising and influencer marketing, and leverage content distribution channels to ensure your content makes an impact.

2 Classes

36 Hours

Instructors

Justin da Rosa photo

Justin Da Rosa

Photo of Santo Ligotti

Santo Ligotti

Shelley photo

Shelley Middlebrook

Leigh Mitchell Digital Marketing Instructor

Leigh Mitchell

Mangala Rao Dsa Business Management Instructor

Mangala Rao-d’sa

Gina Chu Digital Marketing Instructor

Gina Chu

Tyler Wade Digital Content Marketing Instructor

Tyler Wade

Kevin_Rogers_Cobus_Instructor_Digital_Content_Marketing

Kevin Rogers Cobus

Advisory Council

Jill Bora photo

Jill Borra

Cora Brady photo

Cora Brady

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Michelle Cody

Alex Conde

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Tami Coughlan

Justine Melman

Justine Melman

Instructor or Advisory Council Placeholder Image

Rebecca Shevel

Certificate in Content Marketing

Winter 2023

Blended
(Online + Live Online Classes)

Course Details +

$2,307.00

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact Us

Ask us anything about this program and we’ll get back to you within 2 business days.