Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.
Why take our Content Marketing program?
The audiences you need to reach with your digital marketing message are more savvy than ever. No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content is an integral skill. During this program, you will learn to create content that resonates with consumers and motivates them to act on your message.
What you will learn
In this comprehensive, part-time program, you will earn a full content marketing toolkit, adding strategic and technical expertise to your existing passion for storytelling. Through experiential learning activities taught by industry professionals, you will gain in-depth content marketing knowledge including, editorial planning, copywriting for various channels, positioning across different audiences, and content curation. You will also gain the skills to perform technical functions such as content mining, consumer research, SEO (Search Engine Optimization) and influencer marketing.
Created in collaboration with industry leaders, this accelerated three-course certificate gives you the opportunity to work on real-world projects and graduate with a portfolio of your best work—all in just six months of online study. You will also develop cross-functional skills like social and emotional intelligence. Through our student-cohort program model you will go through the program with the same group of people, allowing for a deeper peer-learning experience and the opportunity for you to join a community of engaged content marketing professionals