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Certificate in Digital Marketing

Certificate in Digital Marketing

Grow your audience, one digital strategy at a time

Next Enrolment

January 10th, January 24th, May 16th

Tuition

$2,307

Overview

COVID-19 Updates and changes to program delivery. More information >

Gain current knowledge of digital marketing tools and tactics to reach the right audience with your message and deliver impressive results.

What is Digital Marketing?

The world has gone digital, and that includes the majority of audiences and consumers. Reaching them with the right message, at the right time, requires a personalized, responsive and agile digital marketing strategy. Through this certificate, you will gain the knowledge and tools to become an expert digital marketer. You will develop your curiosity, adaptability and learn how to leverage current trends, allowing you to stay in-tune with consumer needs and deliver the outcomes you define.

What you will learn

You will develop current knowledge of digital marketing tools, strategies and technical expertise. You will also gain in-depth knowledge in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation. Refine your technical capabilities and learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising to reach your marketing objectives.

Program Benefits

Enrolling in this program could be the best career decision you ever make. Created in collaboration with industry leaders, this accelerated three-course certificate gives you the opportunity to work on real-world projects and graduate with a portfolio of your best work—all in just six months of online study. You will also develop cross-functional skills like social and emotional intelligence that will be invaluable in your career pursuits. Through our student-cohort program model, you will advance through the program with the same peer group, allowing you to join a community of digital marketing professionals

Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat & Sun 9:00 AM – 5:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter, Summer

 

Introducing Live Online Learning

To make our programming even more accessible, and to ensure the safety of students and instructors, we are now offering the in-class course components for professional programs completely online.

 

Instructors in the Certificate in Digital Marketing all possess industry experience
with companies such as
MasterCard, Rogers, The Ontario Hockey League, IBM, Cogeco, Tim Hortons, and Rogers Communications.

Delivery Format

Part-Time – Blended

Courses combine in-person learning, on campus at York (or Live Online via Zoom during COVID-19) plus online learning. The live components are typically held at a scheduled day and time (e.g. Saturday and Sunday, 9am-4pm), on campus at York (or Live Online via Zoom during COVID-19) where students and instructors gather to participate in active learning activities, share their learnings in an interactive format and hear from guest speakers. The online delivery is asynchronous, which means that while students have set deadlines to complete their work each week, they do not have any required “live” components (e.g. class at 7pm on Tuesdays). There may be optional, live sessions, via Zoom, throughout the course for the instructor to provide additional coaching and support. These optional sessions may be recorded and shared with students who cannot attend.

Students can expect to write exams/quizzes, prepare assignments (individual and group), and participate in online discussions with their peers.

In addition to any live components, students should expect to dedicate approximately 8-10 hours of effort per course each week for readings, discussions boards, practice opportunities, assignments, and so on.

Part-Time – Intensive

In the intensive format, students will complete a full certificate in 11 weeks*. Courses will combine in-person classes at York University’s Keele campus, as well as Live Online and online learning.

There will be up to 6 hours of scheduled live instruction each week, where students will participate in instructor-led experiential learning activities and hear from guest speakers. The online delivery is asynchronous, meaning students are free to work at their own pace as long as they meet weekly course deadlines.

Course work includes writing exams/quizzes, completing assignments (individual and group), and participating in online discussions with their peers. Students should expect to dedicate approximately 10-15 hours per course each week for readings, discussion boards and assignments.

*Please note: courses that were typically completed in 8 weeks in a blended format will now be completed within 4 weeks in this intensive format.

Career Potential

Innovations in digital marketing tactics and tools have made it possible to deliver your content to just about any audience you seek to target, in real time with real results. However, this rapid growth in technology and marketing automation has caused a skills gap in the digital marketing job field.

Industry Information

Many marketing professionals from different backgrounds struggle to stay current with their knowledge and technical expertise. The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.

Nearly 1 in 2 marketing jobs require digital skillsDigital marketing jobs have recently grown 164% in the Greater Toronto AreaDigital marketing jobs pay $7,000 more on average compared to traditional marketing jobs

 

By completing this certificate, you will develop knowledge of digital marketing tools and tactics to stay relevant and get hired in today’s job market.

Get hired for jobs like:

Digital Marketer
Social Media Strategist
Email Marketing Specialist
Web Analytics/Performance Marketing Manager
Paid Search Specialist

Gain these skills:

Analytical and Critical Thinking
Emotional and Social Intelligence
Logical and Problem Solving

Who should take this program?

The Certificate in Digital Marketing is ideal for anyone who currently works in marketing, or a related role. This program can also enhance the careers of people with experience or educational background in marketing, business, web or graphic design, communications, journalism and other related fields.

Enrolment Requirements

The Certificate in Digital Marketing is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.

Learning Outcomes
    By the end of this program, successful graduates will be able to:

  • Perform as a strategic digital marketing specialist
  • Examine emerging digital marketing trends and recommend how they can be used to enhance existing marketing strategies
  • Map out the customer journey and leverage points of engagement to their digital marketing strategy to attract and retain customers
  • Increase the quantity and quality of website traffic by using digital marketing channels and advertising tools (e.g. SEO/SEM, social media, display ads, etc.)
  • Make data-driven decisions across all digital platforms by using performance reporting and measurement to guide your marketing strategy
  • Explore CRM best practices and marketing automation to nurture personalized and impactful engagement with your customers

 

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“I learned more in this program in two months, than I did in five years on the job. All of the instructors’ approaches has been invaluable.”

Chris Deineka – Student, Certificate in Digital Marketing

Cora Brady photo

“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”

Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)

How Can School of Continuing Studies Help Your Career?

Paarth Kalra – Post-Graduate Certificate in Digital and Content Marketing

Courses

CSDM2000 Customers and Digital Content

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

2 Classes

36 Hours

CSDM2010 Digital Channels

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies.  You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

2 Classes

36 Hours

CSDM2020 Digital Automation and Analytics

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

2 Classes

36 Hours

Instructors

Scott Hicks photo

Scott Hicks

Senior Manager, MarTech Lead and Business Applications, TD

Carrie Lysenko photo

Carrie Lysenko

Chief Operating Officer, Zoocasa

Image of Tarek Riman

Tarek Riman

Head of Marketing Technology & Analytics, GlobalVision

Erica Yao photo

Erica Yao

Director, Digital Marketing, Reliance Home Comfort

Advisory Council

Jill Bora photo

Jill Borra

Senior Director, Content Strategy, RBC

Cora Brady photo

Cora Brady

Managing Director, Bob’s Your Uncle

Michelle Cody

Senior Director, Marketing Planning & Operations, Rogers

Alex Conde

Senior Manager, Content Strategy & Development, Questrade Financial Group

Tami Coughlan

Head of Sales & Partnerships, Pelmorex Corp.

Justine Melman

Justine Melman

VP, Marketing & Communications, Flybits

Rebecca Shevel

Director, Marketing, Custom Solutions & Project Management, Fifth Story

Certificate in Digital Marketing

Winter 2022

Blended
(Online + Live Online Classes)

Course Details +

$2,307.00

Winter 2022

Blended
(Online + On Campus Classes)

Course Details +

$2,307.00

Summer 2022

Blended
(Online + Live Online Classes)

Course Details +

$2,307.00

Certificate in Digital Marketing (Intensive)

Winter 2022

Blended Intensive
(Online + Live Online Classes)

Course Details +

$2,307.00

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact Us

Ask us anything about this program and we’ll get back to you within 2 business days.