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Grow your audience one digital strategy at a time
Next Enrolment
January 22nd, March 18th, May 6th, June 3rd
Tuition
$2,307
In the part-time Certificate in Digital Marketing, you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth. This program will help you:
Part-time Program
Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat 9:00 AM – 3:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter, Summer
Intensive Program
Format: Part-time, Blended
Delivery: Online coursework + required live online sessions
Program Length: 11 weeks
Term Starts: Fall, Winter
Innovations in digital marketing tactics and tools have made it possible to deliver your content to just about any target audience in real time with real results. However, this rapid growth in technology and marketing automation has caused a skills gap in the digital marketing job field.
Many marketing professionals from different backgrounds struggle to stay current with industry knowledge and technical expertise. The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.
By completing this certificate, you will develop knowledge of digital marketing tools and tactics to stay relevant and get hired in today’s job market.
“I learned more in this program in two months, than I did in five years on the job. All of the instructors’ approaches has been invaluable.”
Chris Deineka – Student, Certificate in Digital Marketing
“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”
Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)
The Certificate in Digital Marketing is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.
Paarth Kalra – Post-Graduate Certificate in Digital and Content Marketing
Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.
1 Class
39 Hours
Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.
1 Class
49 Hours
Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.
1 Class
20 Hours
Please review the technology and software requirements you will need to access our courses remotely.
Ask us anything about this program and we’ll get back to you within 2 business days.