With over 15 years of experience in the marketing industry, Thomas “Tom” Hormaza is a lifelong practitioner of Marketing and Human Performance Technology (HPT) enabling to assess and positively impact the entire ecosystem of Human, Technology and Business Performance.

Tom is Founding Partner at French Marketing Canada as well as a regular instructor and guest speaker at numerous Canadian universities and colleges.

Before starting his career in Higher Education teaching, Tom developed expertise in Marketing and Technology Project Management working with these organizations: Ericsson, Microsoft, Apple, Xbox, Google, Audi, Ford, Mazda, VW, Michelin, P&G, Pfizer, Nestlé, Desjardins Insurance, TD, Bank of Montreal, GoDaddy, Dell, Catalyst GroupM WPP, Bombardier, Canadian Tire, Bimbo Breads.

Santo is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership. He began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase.

In addition, Santo is the VP, Communications for the American Marketing Association, Toronto Chapter and teaches part time at George Brown College. He holds an undergraduate degree in statistics from McMaster University, a Master’s in Information Science from the University of Western Ontario and an MBA from York University.

Carrie Lysenko has been knee deep in Digital since the early 2000s. She has led the growth and development of one of Canada’s most beloved sites and apps at The Weather Network for over a decade. She now heads up Product at VerticalScope, which is the largest online community and forum provider in the world.

Leigh Mitchell is an inclusive marketer and the founder of Bee Happy HR & Marketing Co. where she manages innovative, diversity-driven marketing campaigns and develops progressive brand identities for business and HR clients. Leigh has worked with national brands, government organizations, non-profits, and social enterprises throughout her career. Leigh’s mission is to drive equality and belonging into strategic plans and everyday workplace communications.  Leigh is also the founder of Women in Biz Network. She runs and promotes a business accelerator, her Time to Thrive Podcast, mentorship initiatives, and a vetted career board for women.

Leigh is known for developing unique influencer marketing campaigns at live events for national brands. Leigh’s thought leadership blogs have been published by Active for Life, Sage, and Microsoft Canada. Throughout her career she has developed unique experiential marketing campaigns for Microsoft Canada, SAGE, TELUS, TD Canada Trust, Staples Canada, and Chevrolet Canada. Her work has been featured in the CBC News, The Globe and Mail, Toronto Star, Canadian Living, The Wall Street Journal, and as a speaker at numerous industry events. Connect with Leigh on Linkedin and across social media channels via @womenbiznetwork

Donna is a marketing leader with over 10 years of experience in beauty and CPG industries across North America. She’s held marketing and category director roles at Estee Lauder Companies and Dyson Hair Care, launching some of the most globally recognized products and campaigns. She’s partnered with big tech players such as Google, Meta, TikTok, and Condé Nast and key retailers such as Sephora, Amazon and HBC to bring brands to the forefront of the digital evolution.

What started as stumbling into brand management after a B.A. in Economics from the University of Toronto, has turned into a career passion.

3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics

As Founder of Cap.TaiM, a full-service digital marketing agency, Tarek Riman has worked with 300+ agencies, SMBs and Fortune 500s, and hold 30+ certifications in digital marketing, including AdWords, Analytics, Bing, HubSpot, Woorank, Facebook & Hootsuite.

Tarek is passionate about growing businesses and organizations through the strategic use of digital marketing tools, technology and data. He has great respect for the power of digital and believe we are living in a truly exciting time where individuals and organizations at all levels can harness that power to do great things. His mission is to show the world what we’re capable of with a little understanding and a commitment to learning, trying, analyzing, and trying again.

In pursuing this mission, Tarek also founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes, and is also involved with NGOs & charities in Canada & worldwide.

Tarek is also the bestselling author of “The Camino Within”, “The Secret to Capitalizing on Analytics”, “The SEO Way” and “A Beginners Guide to Paid Search Marketing”, and is a regular contributor to the Huffington Post, Thrive Global & Social Media Today.

As a speaker, workshop leader and university instructor, he teaches and speaks on topics such as Analytics for Businesses, SEO/SEM, Digital Marketing, WordPress, and Content Marketing.

Chris is a data expert: determining its value, monitoring its integrity and managing its performance. After spending decades working in full-service and multi-national marketing agencies, he has turned his passion and experience to helping organizations build positive, long-term relationships with their stakeholders.

For more than ten years, Chris has created, revised and taught a range of courses for Canadian colleges and universities. On his own time, he works with sector development organizations to educate non-profit leaders on best practice. Additionally, he creates and delivers workshops to under-served communities to improve employment opportunities. Chris holds his MBA from the University of Ottawa.

Basim Salim is a senior marketing executive with over 10 years of experience working locally and internationally in both B2C and B2B industries, Basim specializes in digital marketing, international marketing strategy, product development, and demand generation. He holds a Bachelors of Commerce from York University and completed his Masters of Business Administration (MBA) from the DeGroote School of Business.

Basim is passionate about marketing, professional development and executive coaching and is dedicated to helping young professionals succeed in career and in life.  He offers his marketing expertise through Udemy where he has designed and taught over a dozen marketing courses averaging a 4.5 star rating to over 45,000+ entrepreneurs and small business owners from 143 countries around the globe.

Gina has 15 years of marketing experience working at large corporations from retail, to entertainment, to travel with companies such as Cineplex, Sony, OLG, Air Canada, Clearbanc, and now GoodFood. With considerable experience working in the fast-paced world of startups, Gina brings her experience and insights to lectures, speaking about campaigns she has developed and how businesses operate in the real world. She is passionate about marketing, an out-of-the-box thinker, and enjoys building processes and relationships.

Tyler began working in content with podcasts over 15 years ago, to videos, to social media, before finding his love of the written word. With over 10 years of experience running his own company and now working for Superside, Tyler understands the total value of full-funnel content marketing.

I am immersed in Digital Strategy, Digital Marketing, SEO, Search Engine Marketing, and Content Marketing. I have led teams of digital marketing professionals, working on projects for startup companies all the way to multi-million dollar organizations.

I have also served as Editor for an educational, international trade publication that was the first of its kind in the pro-audio, video and lighting markets.

I believe that, despite our foibles, we are destined for great things.

I look forward to connecting with you.

Rob is a Client Services Professional with over 25 years experience working with high-functioning teams in technology development verticals. Rob has engaged in many roles advancing companies of varying sizes in areas of; Business Development, Promotions, Sales & Support and General Management. Corporate teams rely on Rob to evolve their programs as they adapt and adopt new technologies to better manage for the future.

I have 10+ years of experience as a senior-level marketing manager in technology, software, fintech, logistics and legal tech industries. I had a specific focus on marketing campaigns, brand positioning frameworks, and events with a track record of significant contributions to brand awareness, user acquisition funnel, B2B lead generation and partnership relations.

Jill is Senior Director, Content Strategy in the Office of the CEO at RBC, where she helps convene and inform national conversations on economic and societal issues facing Canada, focusing on innovation, diversity, sustainable economic growth and the coming skills revolution. Prior to joining RBC, Jill led the creation of a multi-channel, insights-driven thought leadership strategy at The Bank of Nova Scotia. Previously, she led an international team at a global travel brand, delivering award-winning communications, digital media and content marketing strategies.

Jill spent the better part of her early career at The Globe and Mail, coaching multiple teams to success in a variety of senior roles. As Executive Editor, she drove strategic direction and development of innovative initiatives and products with a focus on audience growth and engagement, data-driven insights and digital platforms and partnerships. She currently sits on the Board of the Canadian Club Toronto and the Advisory Board at York University’s School of Continuing Studies. Jill holds an Honors BA degree from McGill University and a post-graduate degree in Journalism from Concordia University.

Cora leads an advertising agency devoted to thoughtful food and beverage brands. She has led the agency through a transition to take a content first approach, strengthening the digital and social chops across all roles within the agency, including establishing an in-house content studio. The agency provides a full range of strategic, creative, and digital services to its clients. Serving leading brands and fast-growing innovators, Bob’s Your Uncle is recognized as one of Canada’s premier boutique agencies. Before BYU, Cora co-founded Canada’s first Influencer marketing agency where she helped launch brands like General Mills, Walmart Canada, Finish & Lysol into the social sphere.

For over 10 years, Alex has worked in the field of content marketing in financial services; helping educate Canadians to understand the best products and services for them. As a veteran storyteller, he promotes the value of tailored and targeted content as part of any top-notch marketing experience, across any industry.

Justine Melman is a seasoned consumer marketer with almost two decades of experience delivering cutting-edge marketing, user engagement and social media campaigns for major global and Canadian brands including Holt Renfrew, The Globe and Mail, eBay Canada, Ally, Yahoo! Canada, and Cineplex. Justine also brings a transformative perspective to the customer experience, helping brands implement and evolve their CX strategy.

Justine was a 2015 nominee for the American Marketing Association’s Marketer on the Rise award.

Rebecca Shevel is a dedicated and innovative Marketing Director, Media, and Advertising leader with +20 years of experience growing brands, audiences, and revenue. She has done this by developing relationships, creating multi-platform marketing, content & strategic advertising solutions. Rebecca’s approach is to be consultative, strategic, and holistic with her clients and team.

Rebecca passions include content marketing, digital media, and emerging technology. She has extensive experience working directly with clients (B2B & B2C), boutique and national media agencies. Rebecca brings a unique view when solving business challenges, having worked on the media supplier and agency sides of business. Rebecca enjoys helping define KPIs for clients to ensure the recommended strategy is fully supported by the best content, marketing, and digital tactics.

Rebecca has worked with and for numerous Tier-1 brands in a variety roles. Currently, she is the Director of Marketing and Custom Solutions at Fifth Story, working with the Account Directors to help create an array of content marketing and digital solutions for clients; while also focused on building the Fifth Story brand via partnerships, sponsorships, PR, and targeted marketing.