businessman working with notepaper of strategy ideas.

Certificate in Digital Marketing

Grow your audience one digital strategy at a time

Next Enrolment

January 23rd

Tuition

$2,307

Overview

COVID-19 Updates and changes to program delivery. More information >

Reach the right audience with your message and deliver impressive results with the cutting-edge digital marketing tools and tactics covered in this career-building certificate program.

What you will learn

In the part-time Certificate in Digital Marketing, you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth. This program will help you:

  • Gain skills in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation
  • Learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising
  • Map out the customer journey to optimize a digital marketing strategy
  • Make data-driven decisions across all digital platforms using performance reporting and measurement

Program Benefits

  • Curriculum created in collaboration with industry leaders
  • Build a portfolio of real-world projects
  • Develop cross-functional skills like problem-solving and emotional intelligence
  • Advance through the program with the same peer cohort, allowing you to develop a strong professional network

Part-time Program
Format: Part-Time, blended
Delivery: Online coursework + required live online sessions
Live Session Schedule: 3 weekends total, 1 weekend per course (Sat & Sun 9:00 AM – 5:00 PM)
Program Length: 6 months
Term Starts: Fall, Winter, Summer

Intensive Program
Format: Blended intensive
Delivery: Online coursework + required live online sessions
Program Length: 11 weeks
Term Starts: Fall

Introducing Live Online Learning

Career Potential

Innovations in digital marketing tactics and tools have made it possible to deliver your content to just about any target audience in real time with real results. However, this rapid growth in technology and marketing automation has caused a skills gap in the digital marketing job field.

Many marketing professionals from different backgrounds struggle to stay current with industry knowledge and technical expertise. The result is that, even though almost half of all marketing jobs require digital skills, employers are having trouble finding qualified digital marketing professionals to join their teams.

By completing this certificate, you will develop knowledge of digital marketing tools and tactics to stay relevant and get hired in today’s job market.

 

Get Hired for Jobs Like:
  • Digital Marketer
  • Social Media Strategist
  • Email Marketing Specialist
  • Web Analytics/Performance Marketing Manager
  • Paid Search Specialist
Gain These Cross-Functional Skills:
  • Analytical and Critical Thinking
  • Emotional Intelligence
  • Logical and Problem Solving

Who should take this program?

The Certificate for Digital Marketing is ideal for:
  • Professionals working in marketing or a related role
  • Professionals with experience or educational background in marketing, business, web or graphic design, communications, journalism and other related fields
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“I learned more in this program in two months, than I did in five years on the job. All of the instructors’ approaches has been invaluable.”

Chris Deineka – Student, Certificate in Digital Marketing

Cora Brady photo

“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”

Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)

Enrolment Requirements

The Certificate in Digital Marketing is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.

How Can School of Continuing Studies Help Your Career?

Paarth Kalra – Post-Graduate Certificate in Digital and Content Marketing

Delivery Format

Part-Time – Blended

  • Courses combine live online learning on campus at York plus online learning
  • The live components are held at a scheduled day and time
  • The online delivery is asynchronous, which means that while students have set deadlines to complete their work each week, they do not have any required “live” components

Part-Time – Intensive

  • Students will complete a full certificate in 11 weeks*
  • Up to 6 hours of scheduled live instruction each week
  • The online delivery is asynchronous, meaning students are free to work at their own pace
  • Students should expect to dedicate approximately 10-15 hours per course each week for readings, discussion boards and assignments

Courses

CSDM2000 Customers and Digital Content

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

CSDM2010 Digital Channels

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

CSDM2020 Digital Automation and Analytics

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Instructors

Thomas Hormaza

Thomas Hormaza

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Santo Ligotti

Carrie Lysenko photo

Carrie Lysenko

Leigh Mitchell Digital Marketing Instructor

Leigh Mitchell

Donna Nguyen

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Tarek Riman

Chris Rotolo Accounting Instructor

Chris Rotolo

Gina Chu Digital Marketing Instructor

Gina Chu

Tyler Wade Digital Content Marketing Instructor

Tyler Wade

Kevin_Rogers_Cobus_Instructor_Digital_Content_Marketing

Kevin Rogers Cobus

Advisory Council

Jill Bora photo

Jill Borra

Cora Brady photo

Cora Brady

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Michelle Cody

Alex Conde

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Tami Coughlan

Justine Melman

Justine Melman

Instructor or Advisory Council Placeholder Image

Rebecca Shevel

Certificate in Digital Marketing

Winter 2023

Blended
(Online + Live Online Classes)

Course Details +

$2,307.00

Certificate in Digital Marketing (Intensive)

Fall 2022

Blended Intensive
(Online + Live Online Classes)

Course Details +

$2,307.00

Winter 2023

Blended Intensive
(Online + Live Online Classes)

Course Details +

$2,307.00

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact Us

Ask us anything about this program and we’ll get back to you within 2 business days.