Gain the public relations expertise you need to broadcast your brand message to the right audience, at the right time, using traditional and digital media.
What you will learn
In the full-time Post-Graduate Certificate in Public Relations, you’ll sharpen your understanding of public relations fundamentals and strategy, marketing principles, digital storytelling, and many more vital areas so you can effectively connect with your audience. This program will allow you to:
- Plan, initiate and complete a communications plan
- Develop strategic thinking and a digitally-focused approach to succeed in today’s marketplace
- Create content across different channels (print, video, digital, visual, etc.) to engage targeted audiences
- Handle and respond to incidents, issues and crises that can negatively impact an organization
- Make data-driven decisions using analytics and measurement
- Apply ethics and industry codes of professional standards to public relations
Program Benefits
- Curriculum developed in collaboration with, and taught by, public relations leaders
- Develop your skills through experiential assignments and projects
- Graduate with a portfolio of work
- Advance through the program with the same peer cohort and build your professional network
