Broadcast your brand. The world is waiting.
Why take our Public Relations program?
Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.
Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs.
What you will learn
Use the technology you need to get the public opinion you want
Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause.
You will gain in-depth public relations knowledge, including:
- Public relations fundamentals & strategy
- Digital storytelling
- Marketing principles
- Internal communications
- Data analytics
- Effective writing
- Presentation skills
- Reputation & crisis management
- Media relations
- Stakeholder engagement
In public relations, it’s all about the story. Make sure the story of your career is a success.