Certificate in Content Marketing

What they teach at SCS
Marketing for Search Engines and Social Media
Content Promotion and Amplification

Current role
Marketing instructor and consultant.

Education
Mark holds an MBA & Post Graduate Certificate in Marketing Management.

Professional experience
Adam Drutz has been working in the marketing and advertising industry for over 25 years. His experience is broad-based, encompassing work in market research, media sales, brand promotions, shopper marketing, brand partnerships, and mobile and digital settings. He is an experienced business executive, he has an extensive business network, has worked with many of the biggest Fortune 500 brands in the world.

Teaching philosophy
Adam’s teaching style is fun, inclusive, interactive and will bring industry knowledge to all class discussions. His long-time passion has been to have the opportunity to teach in the areas of marketing & sales to share his knowledge, foster thought leadership and inspire students to engage and prepare for their careers in a positive and inclusive way.

What they teach at SCS
Content Promotion and Amplification

Current role
In 2008, Amy started Net Directives, Inc., a company focused on providing Creative Web Solutions and Innovative Marketing strategies incorporating Search Engine Optimization, Social Media Marketing, Local Business Marketing, Mobile App Development, Marketing Video development, and Internet Marketing.

She has a green screen studio located in mid-town Toronto where she produces videos for clients and also serves as a photography studio for corporate headshots and product photography.

Education
Amy moved to Toronto to complete her undergraduate degree in Economics and Political Science at York University. She moved to Hong Kong for two years, where she completed her Master’s degree in Economics from Hong Kong University.

Professional experience
Amy and her team have built custom websites, custom database applications, e-commerce sites, and developing videos targeted to the internet and cutting-edge marketing strategies. Implementing Pay-Per-Click campaigns and SEO strategies, her client base expanded to managing online presence for professional directories, such as cosmetic surgeons, cosmetic dentists, CPAs, real estate brokers, and mortgage brokers. On the leading edge of Social Media when “Social Media” was just a buzzword in 2002, Amy had the opportunity to work with some of today’s leading gurus.

What they teach at SCS
Content Promotion and Amplification

Current role
Carol Schulte is a global speaker, teacher, and executive coach – with a focus on courageous leadership and communication. Founder of The Brave Initiative, she works with Fortune 500 corporations, International Associations, leaders and their teams – empowering them to step into the bravest versions of themselves.

Education
Carol has a Master’s in Communication from the University of Illinois Urbana-Champaign.

Professional experience
Previous to York University, Carol was an instructor at the University of Illinois, teaching within the PR and communications department. She holds a BFA in Theatre Performance, an MA in Communication, and has spent the last 10 years running her own successful company. She blends her educational and professional experience to create a classroom environment that is engaging, inclusive, and evokes a curiosity to explore the exciting world of PR and communications.

What they teach at SCS
Content Creation, Strategic Messaging and Storytelling
Content Creation
Planning and Analysis for Content Marketing

Current role
Doris is an award-winning writer and editor. She has successfully worked as a content creator for more than 25 years.

Education
Doris holds bachelor’s degrees from York University and the Toronto Metropolitan University.

Professional experience
She was the editor of a national magazine, was part of the editorial staff at regional publications, and has freelanced for major newspapers and magazines in Canada. She has also created branded content and assisted brands with their promotion. She believes there are always several potential stories, and several ways to tell them — the key is understanding the audience, the brand, and the platform.

What they teach at SCS
Planning and Analysis for Content Marketing

Current role
Erick Bauer is the founder and principal of The Bauer Group.

Education
Erick holds an undergraduate degree from York University and an MBA from Wilfrid Laurier University.

Professional experience
Erick is a strategic leader, educator, and entrepreneur with 15 years of experience managing complex marketing and communications programs in fast-paced agency, corporate, and non-profit environments. He has led award-winning communications programs for some of the world’s largest brands, including Google, Nike, Coca-Cola, Samsung, BMO, Molson Coors, Wal-Mart, UPS and Pepsi. He has deep expertise in all facets of public relations, corporate communications, branding, digital/social media, corporate reputation management, issues and crisis, thought leadership, and executive profiling.

Teaching philosophy
Erick is also passionate about developing the next generation of communications professionals. As a post-graduate instructor, he has been able to mentor and support young professionals, while at the same time supporting students who are committed to starting their careers in business, marketing, and communications.

What they teach at SCS
Digital Channels

Current role
Course Developer and Instructor, York University

Education
Michelle holds a B.Comm., Rotman Commerce, from the University of Toronto.

Professional experience
Michelle is a digital marketing strategist and educator with 20+ years in marketing management combined with 10+ years as a continuing education instructor and adjunct college professor. She is a domain expert in using technology to market with specialties in programmatic advertising, search and content marketing. Michelle began her career with IBM Canada and has worked across various marketing roles within F500, small-medium businesses and startups in high tech.

Teaching philosophy
She is passionate about lifelong learning and helping others achieve their ambitions.

What they teach at SCS
Customers and Digital Content

Current role
Santo is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership.

Education
He holds an undergraduate degree in statistics from McMaster University, a Master’s in Information Science from the University of Western Ontario and an MBA from York University.

Professional experience
He began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase. In addition, Santo is the VP, Communications for the American Marketing Association, Toronto Chapter and teaches part time at George Brown College.

What they teach at SCS
Content Promotion and Amplification

Current role
Marketing Communications, The Credit Institute of Canada

Professional experience
Shalini has extensive industry experience in managing strategic campaigns and developing go-to-market business plans for both B2B and B2C programs. Her industry acumen comes from her direct experience with integrated marketing communication channels and digital tactics in retail, luxury, financial services, educational to automobile sectors across diverse geographic regions in Australia, Canada, India and South Korea.