content marketing, Event, Webinar
Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.
What you will learn
In this part-time Certificate in Content Marketing, you will explore the tools you need to craft messaging that accurately resonates with your audience. This program will help you:
- Build an editorial calendar, copywrite for various channels, and curate content
- Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing
- Develop a content marketing strategy that aligns with your organization’s goals
- Grow and engage with your organization’s audience through the effective use of social media and digital content
- Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
- Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy
Program Benefits
- Curriculum created in collaboration with industry leaders
- Work on an ongoing hands-on project that resembles the real-world of content marketing. View the learner journey map
- Work on real-world projects and graduate with a portfolio of your best work
- Develop cross-functional skills like social and emotional intelligence
- Advance through the program with the same cohort of peers, allowing you to develop a strong professional network
