Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.
What you will learn
In this part-time Certificate in Content Marketing, you will explore the tools you need to craft messaging that accurately resonates with your audience. This program will help you:
- Build an editorial calendar, copywrite for various channels, and curate content
- Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing
- Develop a content marketing strategy that aligns with your organization’s goals
- Grow and engage with your organization’s audience through the effective use of social media and digital content
- Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
- Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy
Program Benefits
- Curriculum created in collaboration with industry leaders
- Work on an ongoing hands-on project that resembles the real-world of content marketing. View the learner journey map
- Work on real-world projects and graduate with a portfolio of your best work
- Develop cross-functional skills like social and emotional intelligence
- Advance through the program with the same cohort of peers, allowing you to develop a strong professional network
