businessman working with notepaper of strategy ideas.

Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

Build your digital marketing expertise from the ground up

Next Enrolment

January 12th, May 4th, September 7th

Tuition

$6,599 (Domestic)

Overview

COVID-19 Updates and changes to program delivery. More information >

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

What you will learn

In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. This program will allow you to:

  • Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research
  • Develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising
  • Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers
  • Explore CRM best practices and marketing automation to enhance meaningful communications and engage with customers
  • Develop a content marketing strategy that aligns with your organization’s goals

Program Benefits

  • Curriculum developed in collaboration with marketing leaders
  • Develop your skills through experiential assignments and projects
  • Graduate with a portfolio of work
  • Advance through the program with the same peer cohort and build your professional network

Format: Full-time
Delivery: In-class
Term Starts: Fall, Winter, Summer
Program Length: 8 months

Career Potential

Innovations in digital marketing tactics and tools have made it possible to deliver your content to a broad spectrum of audiences across multiple media channels—many of them highly personalized to consumers’ tastes and content preferences. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

 

In this program, you’ll get the chance to practice the core job skills top employers demand when hiring digital marketing professionals.

Get Hired for Jobs Like:
  • Digital Marketer
  • Content Marketer
  • Social Media Coordinator
  • Paid Search Specialist
Gain These Cross-Functional Skills:
  • Analytical and Critical Thinking
  • Emotional and Social Intelligence
  • Logical and Problem Solving

Who should take this program?

The Post-Graduate Certificate in Digital & Content Marketing is ideal for:
  • International students and recent college or university graduates who want a comprehensive education in digital and content marketing
  • Professionals with experience or educational background in marketing, business, entrepreneurship, web or graphic design, communications, journalism, and other related fields

Admission into the full-time Post-Graduate Certificate in Digital & Content Marketing program is highly competitive. Please note that meeting the minimum entry requirement does not guarantee admission.

Cora Brady photo

“We always start with training a new employee on the principles and strategy behind [digital marketing] – if we hired someone who already had this knowledge, they’d hit the ground running faster and more quickly have an impact on our business. I’d definitely pay more for that!”

Cora Brady – Managing Director, Bob’s Your Uncle (Advisory Council Member)

Admission Requirements
  • Minimum of a baccalaureate degree with a minimum of a 60% average (C) or a 3-year Canadian College Diplomas with minimum ‘B’ or 70% average
  • Official transcripts (International students: please provide original English translated copy of University degree and transcripts.)
  • Online application form
  • Statement of Interest video
  • Resume
  • Proof of language proficiency (international students only)

Review the minimum language scores for this program.

 

Delivery Format

Full-time, On-campus

  • Courses are conducted in-person at York University main campus and are typically scheduled four days per week, 3 hours per day
  • In addition to the live instruction, students should budget approximately 8-10 hours per course each week for readings, discussions boards, practice opportunities, assignments
  • In the event the university restricts on-campus attendance due to COVID-19, courses will continue, as scheduled, Live Online via Zoom

Courses

CSDM1030 Business in Digital Age

Business in a Digital Age looks at how organizations structure and manage their business in a digital age to stay current, strategic, and profitable. A consideration of economics, strategy, ethics, ownership, organization, and management are all addressed to give context to business in Canada. A digital lens is used to consider where business might be going, with the creation of a business plan using new models for existing industries in the Canadian business environment.

12 Classes

36 Hours

CSCM1030 Marketing Fundamentals

Examine fundamentals of marketing theory, concepts and management as applied to marketing’s strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, and research to prepare to create a marketing plan.

12 Classes

36 Hours

CSDM1000 Fundamentals of Digital Marketing

This course explores how media is consumed across all devices and platforms to create an ecosystem for marketers and advertisers to effectively communicate products, services and brands. This course will study the intersection of offline and online media, global and national trends in the digital industry, the impact of data collection and privacy and how to navigate as a digital strategist in this environment. You will learn how to reach target consumers through Search Engine Marketing (SEM), Email Marketing, Video, Social, Mobile and emerging technologies.

12 Classes

36 Hours

CSCM1000 Planning and Analysis for Content Marketing

The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyer’s journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan.

12 Classes

36 Hours

CSDM1010 Marketing for Search Engines and Social Media

This course will focus on teaching you how to apply the foundational learnings from the Fundamentals of Digital Marketing course. You will be taught how to leverage best practices for optimizing websites through Search Engine Optimization (SEO), run Google Ads (SEM), learn how to develop a content calendar and plan across social channels, and develop ads on social media platforms like Facebook and Instagram. You will also learn how to track / measure key metrics utilizing native platforms. Includes project work with real companies

12 Classes

36 Hours

CSCM1010 Content Creation

Learn about creating content, from ideation and development to editing and dissemination, to reach wide and focused audiences. Learn how various content types function as part of a digital marketing strategy as well as the power of an engaging brand story. Build an effective content plan and a portfolio of work to show prospective employers.

12 Classes

36 Hours

CSCM1020 Content Promotion and Amplification

The famous quote, "If you build it, they will come", from the movie Field of Dreams, doesn’t necessarily apply to the content you create. Acquire the skills and knowledge to effectively promote your content. Create and execute a comprehensive content amplification strategy, covering native advertising and influencer marketing, and leverage content distribution channels to ensure your content makes an impact.

12 Classes

36 Hours

CSDM1020 User Engagement and Marketing Automation

In this course you will learn how to map user journeys and build marketing process flow charts. You will be introduced to various marketing automation tools and software and learn how they can be used to improve the effectiveness of your marketing efforts. You will apply your learnings from the previous courses to plan marketing funnels and drip campaigns across a variety of platforms utilizing sophisticated remarking tactics. You will also learn best practices around collecting, storing, segmenting and utilizing user data and how to keep people engaged post purchase. Concludes in a group project that develops a cross platform full funnel digital marketing campaign

12 Classes

36 Hours

Instructors

Silvana Aceto Image

Silvana Aceto

Heath Applebaum Public Relations Instructor

Heath Applebaum

Shalini Bazari photo

Shalini Bazari

Gina Chu Digital Marketing Instructor

Gina Chu

Kevin_Rogers_Cobus_Instructor_Digital_Content_Marketing

Kevin Rogers Cobus

Thomas Hormaza

Thomas Hormaza

Photo of Santo Ligotti

Santo Ligotti

Ken MacLean photo

Ken MacLean

Doris Montanera Public Relations Instructor

Doris Montanera

Leigh Mitchell Digital Marketing Instructor

Leigh Mitchell

Jeff May Advanced Accounting Instructor

Jeff May

Donna Nguyen

Photo of Michelle Pellettier

Michelle Pellettier

Martin (M.J.) Plebon

Justin da Rosa photo

Justin Da Rosa

Chris Rotolo Accounting Instructor

Chris Rotolo

Luxy Thuraisingam photo

Luxy Thuraisingam

Mario Fasce Digital and Content Marketing Instructor

Mario Fasce

Tim-Campbell Smith Digital and Content Marketing Instructor

Tim Campbell-Smith

Tyler Wade Digital Content Marketing Instructor

Tyler Wade

Advisory Council

Jill Bora photo

Jill Borra

Cora Brady photo

Cora Brady

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Michelle Cody

Alex Conde

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Tami Coughlan

Justine Melman

Justine Melman

Instructor or Advisory Council Placeholder Image

Rebecca Shevel

Post-Graduate Certificate in Digital & Content Marketing

Winter 2023

On Campus Classes

Course Details +

$6,599.00 (Domestic)

Summer 2023

On Campus Classes

Course Details +

$6,599.00 (Domestic)

Summer 2023

On Campus Classes

Course Details +

$15,199.00 (International)

Fall 2023

On Campus Classes

Course Details +

$15,199.00 (International)

Fall 2023

On Campus Classes

Course Details +

$6,599.00 (Domestic)

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact Us

Ask us anything about this program and we’ll get back to you within 2 business days.