Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.
What you will learn
In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. This program will allow you to:
- Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research
- Develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising
- Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers
- Explore CRM best practices and marketing automation to enhance meaningful communications and engage with customers
- Develop a content marketing strategy that aligns with your organization’s goals
Program Benefits
- Curriculum developed in collaboration with marketing leaders
- Develop your skills through experiential assignments and projects
- Graduate with a portfolio of work
- Advance through the program with the same peer cohort and build your professional network
