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Certificate in Product Management

Certificate in Product Management

Bring products to life

Next Enrolment

January 24th

Tuition

$3,297

Overview

COVID-19 Updates and changes to program delivery. More information >

Prepare for your career as a skilled, versatile Product Manager. Develop a broad range of competencies in business, technology and UX design to help organizations launch new products, navigate digital transformations, and deliver a seamless omnichannel customer experience.

What is a Product Manager?

Organizations are undergoing omnichannel and digital transformations to deliver superior customer experiences. Product Managers offer broad competencies in business, technology, data analytics, project management, marketing, and UX design to organizations launching multiple products and services. A Product Manager oversees the development, delivery and promotion of new products using agile project management methodology and analyzes customer satisfaction data.

What you will learn

In this four-course certificate, you will learn from experienced Product Management instructors on how to:

  • Prepare and present a compelling business case for the development of a product, service or enhancement
  • Communicate a vision, strategy, and product roadmap to achieve desired business outcomes
  • Apply agile project management principles to the development of a product, service or enhancement
  • Implement design thinking, UX, and other relevant frameworks to support business needs across multiple industries and product types
  • Analyze data to support decision making related to product decisions and product features
Program Benefits

The Certificate in Product Management is the first post-secondary program in this field to be offered in Canada. It is designed in consultation with and taught by leading product management professionals. These expert instructors will guide you through an experiential capstone project with a real company, allowing you to apply essential product management principles and processes and develop an impressive portfolio once you graduate.

You will also develop a well-defined cross-functional skillset—in addition to your career-specific, technical skills. All of this, and a series of impactful panel events and webinars, will allow you to practice and realize your career goals in this growing profession.

Format: Part-time, Blended
Delivery: Online coursework + required live online sessions
Term Starts: Winter
Program Length: 6 months

 

Introducing Live Online Learning

To make our programming even more accessible, and to ensure the safety of students and instructors, we are now offering the in-class course components for professional programs completely online.

Delivery Format

Part-Time – Blended

Courses combine Live Online via Zoom plus online learning. The live components are typically held at a scheduled day and time where students and instructors gather to participate in active learning activities, share their learnings in an interactive format and hear from guest speakers. The online delivery is asynchronous, which means that students have set deadlines to complete their work each week on their own schedule. There are required live sessions, via Zoom, throughout the course for the instructor to provide coaching and support.

Students can expect to write exams/quizzes, prepare assignments (individual and group), and participate in online discussions with their peers.

In addition to any live components, students should expect to dedicate approximately 8-10 hours of effort per course each week for readings, discussions boards, practice opportunities, assignments, and so on.

Career Potential

The growing need for Product Managers

There has been significant growth in the number of job postings for Product Managers. As organizations undergo digital transformations and adopt an omnichannel customer experience, the demand for Product Managers is expected to continue.

Gain these cross-functional skills:

Students will gain critical professional competencies such as:

  • Critical thinking
  • Stakeholder management
  • Judgement/decision making
  • Complex problem solving
  • Teamwork and business acumen

Who should take this program?

The Certificate in Product Management is suited for:

  • Early career starters (1-2 years) in an operations role such as marketing, sales, customer success or consulting who are preparing to switch careers
  • Business Analysts seeking a more strategic role with a product team, and are familiar with requirements analysis
  • Associate Product Managers who are working towards a promotion
Enrolment Requirements

The Certificate in Product Management is a direct registration program. No application process is required; simply enrol in the session of your choice to get started.

Advisory Council

Aazam Bhimji

Senior Brand Manager, Dyson

Katherine Chong

Co-Founder, Director Of Products, OneClass

Jonmichael Moy

Associate Vice President of Product Services, Canadian Tire Corporation

Guinevere A Orvis

VP, Products, Postmedia

Andre Plaut

Founder, Human Machine

Farhan Tahir

Vice President of Product Management, Salesforce

James Thomas

Senior Product Manager, Shopify

Brian Weiner

Vice President and Head of Product, Visa Canada

Events & Webinars

Courses

CSPM1000 Introduction to Product Management

The objective of this course is to provide students with an opportunity to understand the fundamentals of Product Management. This course covers the key concepts, methodologies and tools that help product managers successfully build and ship products that solve real customer problems. Essentially, this course will enable a student to answer the following questions: What is product management, how does it vary across companies and areas of focus? How do we know we are building the right product and features? What things need to be consider to build a product in the right way, from requirements to launch?

3 Classes

36 Hours

CSPM1010 Data Analytics for Product Managers

The objective of this course is to provide students with an opportunity to understand how data can be used to support product and business decisions. This course covers the common frameworks, business scenarios and storytelling fundamentals for students to be able to influence the wider organization through sound decision-making processes. Essentially, this course will enable a student to answer the following questions: Why do we need data in product management? What data is the most important? How do we use data to support decision-making and optimize for value?

3 Classes

9 Hours

CSPM1020 UX Design for Product Managers

This course will focus on the business value of design, along with its key concepts and processes as they relate to creating products and services for the 21st century. This course will enable students to answer the following questions: What is UX? Why is it important? How is design used to build successful products and services?

2 Classes

6 Hours

CSPM1030 Applied Product Management Capstone

4 Classes

12 Hours

Certificate in Product Management

Winter 2022

Blended
(Online + Live Online Classes)

Course Details +

$3,297.00

Policies & More Information

Technology Requirements for Remote/Online Courses

Please review the technology and software requirements you will need to access our courses remotely.

Contact us

Ask us anything about this program and we’ll get back to you within 2 business days.