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Certificate in Digital Marketing Analytics

Unlock marketing strategies with data-driven decisions

Next Enrolment

January 20th

Delivery Format

Blended (Online)


$3,297 (Domestic)

Program Length

6 months

Select an Offering to Register


Winter 2025


Delivery Format


Program Type



$3,297 (Domestic)

Join the first university-level certificate program in digital marketing analytics to be offered in Canada. Develop the skills to analyze marketing data and derive data-driven decisions to optimize campaign results.

What you will learn

In the Certificate in Marketing Analytics, you will gain practical experience using analytics tools to probe data for actionable insights and drive marketing objectives and business growth. Combine your marketing expertise with a robust analytical skill set by learning to:

  • Comprehend marketing metrics, KPIs and analytical tools to measure campaign performance and effectiveness
  • Analyze consumer behavior across marketing channels and apply insights to optimize marketing campaigns and initiatives
  • Master data models to extract, analyze and interpret marketing data to make informed, strategic decisions
  • Enhance marketing activities’ effectiveness and efficiency using marketing analytics techniques, including AI tools, data wrangling and experimentation methodologies
  • Describe marketing analytics models such as Multi Touch Attribution (MTA), Marketing Mix Modeling (MMM), Recency, Frequency, Monetary value (RFM) Analysis and the Growth Matrix to derive actionable insights and drive innovation

Program Benefits:

  • Learn from and engage with instructors who are practicing digital marketing professionals with a specialization in analytics
  • Advance through the program alongside the same cohort of peers, fostering strong connections and expanding your professional network
  • Work on a comprehensive capstone project that integrates concepts from each course, allowing you to demonstrate your learning achievements and milestones
  • Balance your commitments and complete the program faster with our six-month, part-time format
  • Participate in live evening class sessions every other week via Zoom

Take the Next Step

Your journey to success begins with us. Learn how to apply today. If you have any questions, we're here to help guide you every step of the way.