Product Management

Business people in the office

Certificate in Product Management

Bring products to life

COVID-19 Updates and changes to program delivery. More information >

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Organizations are undergoing omnichannel and digital transformations to deliver superior customer experiences. Product Managers offer broad competencies in business, technology, data analytics, project management, marketing, and UX design to organizations launching multiple products and services. A Product Manager oversees the development, delivery and promotion of new products using agile project management methodology and analyzes customer satisfaction data.

Program Description

What you will learn

In this four-course certificate, you will learn from experienced Product Management instructors on how to:

  • Prepare and present a compelling business case for the development of a product, service or enhancement
  • Communicate a vision, strategy, and product roadmap to achieve desired business outcomes
  • Apply agile project management principles to the development of a product, service or enhancement
  • Implement design thinking, UX, and other relevant frameworks to support business needs across multiple industries and product types
  • Analyze data to support decision making related to product decisions and product features
Program Benefits

The Certificate in Product Management is the first post-secondary program in this field to be offered in Canada. It is designed in consultation with and taught by leading product management professionals. These expert instructors will guide you through an experiential capstone project with a real company, allowing you to apply essential product management principles and processes and develop an impressive portfolio once you graduate.

You will also develop a well-defined cross-functional skillset—in addition to your career-specific, technical skills. All of this, and a series of impactful panel events and webinars, will allow you to practice and realize your career goals in this growing profession.

 

 

Program Format

Courses combine in-person learning, on campus at York (or Live Online via Zoom during COVID-19) plus online learning.

Format: Part-time, Blended
Delivery: Online coursework + required live online sessions
Term Starts: Winter
Program Length: 6 months

Who should take this program?

The Certificate in Product Management is suited for:

  • Early career starters (1-2 years) in an operations role such as marketing, sales, customer success or consulting who are preparing to switch careers
  • Business Analysts seeking a more strategic role with a product team, and are familiar with requirements analysis
  • Associate Product Managers who are working towards a promotion

Why people choose York for Continuing Education

Codesigned and delivered by senior industry leaders within established and emerging professional disciplines, our programs take a pragmatic, hands-on approach that helps students unlock their potential and apply it in the world.

Cohort experience

Our students complete their programs in cohorts, encouraging peer-to-peer collaboration and growing the personal and professional networks of our students for years to come.

Specialized learning

Our programs go deep on specialized knowledge, setting students up to be experts in their field while also enhancing soft skills and cross-disciplinary know how.

Responsive program design

Our programs are responsive to student need and market demand in both form and content. Many of our programs are Canadian firsts.

Accelerated outcomes

Our accelerated formats can be completed in less than a year, part-time or full-time, and our programs can be taken online, onsite, or as blended offerings.

Industry collaborations

We develop our programs through collaborative relationships with industry and academic leaders to encourage career connections and a global perspective.

Customized training

The School offers customized training programs for a range of organizations that are looking to grow, upskill, and adapt to change.

Upcoming certificate dates

Certificate in Product Management (Online + Live Online Classes) (January 24, 2022 - July 10, 2022)

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