Join the first university-level certificate program in digital marketing analytics to be offered in Canada. Develop the skills to analyze marketing data and derive data-driven decisions to optimize campaign results.
What you will learn
In the Certificate in Marketing Analytics, you will gain practical experience using analytics tools to probe data for actionable insights and drive marketing objectives and business growth. Combine your marketing expertise with a robust analytical skill set by learning to:
- Comprehend marketing metrics, KPIs and analytical tools to measure campaign performance and effectiveness
- Analyze consumer behavior across marketing channels and apply insights to optimize marketing campaigns and initiatives
- Master data models to extract, analyze and interpret marketing data to make informed, strategic decisions
- Enhance marketing activities’ effectiveness and efficiency using marketing analytics techniques, including AI tools, data wrangling and experimentation methodologies
- Describe marketing analytics models such as Multi Touch Attribution (MTA), Marketing Mix Modeling (MMM), Recency, Frequency, Monetary value (RFM) Analysis and the Growth Matrix to derive actionable insights and drive innovation
Program Benefits:
- Learn from and engage with instructors who are practicing digital marketing professionals with a specialization in analytics
- Advance through the program alongside the same cohort of peers, fostering strong connections and expanding your professional network
- Work on a comprehensive capstone project that integrates concepts from each course, allowing you to demonstrate your learning achievements and milestones
- Balance your commitments and complete the program faster with our six-month, part-time format
- Participate in live evening class sessions every other week via Zoom
