Event, Webinar
Master marketing analytics tools and techniques to drive smarter campaigns and make data-informed business decisions that drive growth in Canada’s first university-level certificate in digital marketing analytics.
The part-time, 6-month, Certificate in Digital Marketing Analytics will equip you with the skills to collect, interpret and leverage marketing data to optimize performance. Designed with input from analytics experts, this 6-month program offers practical, real-world training in:
- Marketing analytics fundamentals and KPIs
- Analyzing customer behavior across digital channels
- Campaign tracking and performance measurement
- Segmenting audiences using Recency, Frequency, Monetary value (RFM) and growth matrix analysis
- Visualizing insights to support strategic decision-making
- Predictive analytics and marketing automation basics
Build Your Portfolio. Grow Your Network. Launch Your Digital Marketing Analytics Career.
- Gain hands-on experience working with data sets from a real business to create dashboards, reports and solve real problems
- A comprehensive capstone project that integrates concepts from each course, demonstrating your learning achievements and milestones
- Development of skills like critical thinking, problem-solving and data-driven storytelling
- A strong professional network, created through connections with your cohort and instructor
