Certificate in Digital Marketing

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

January 27 to March 30, 2025

Classes Sat 9:00 AM-12:00 PM (01 Feb 2025)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

April 07 to June 22, 2025

Classes Sat 9:00 AM-12:00 PM (10 May 2025)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

June 30 to August 03, 2025

Classes Sat 9:00 AM-12:00 PM (12 Jul 2025)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

May 06 to July 07, 2024

Classes Sat 9:00 AM-12:00 PM (11 May 2024)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

July 15 to September 29, 2024

Classes Sat 9:00 AM-12:00 PM (17 Aug 2024)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

October 07 to November 10, 2024

Classes Sat 9:00 AM-12:00 PM (19 Oct 2024)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

March 17 to April 13, 2025

Classes Mon,Thu 6:30 PM-9:30 PM (17 Mar 2025 to 10 Apr 2025)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

April 14 to May 18, 2025

Classes Mon,Thu 6:30 PM-9:30 PM (14 Apr 2025 to 15 May 2025)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

May 20 to June 01, 2025

Classes Tue 6:30 PM-9:30 PM (20 May 2025); Mon,Thu 6:30 PM-9:30 PM (22 May 2025 to 29 May 2025)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

June 03 to June 30, 2024

Classes Mon,Thu 6:30 PM-9:30 PM (03 Jun 2024 to 27 Jun 2024)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

July 02 to August 04, 2024

Classes Tue 6:30 PM-9:30 PM (02 Jul 2024); Mon,Thu 6:30 PM-9:30 PM (04 Jul 2024 to 01 Aug 2024)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

August 05 to August 18, 2024

Classes Tue 6:30 PM-9:30 PM (06 Aug 2024); Mon,Thu 6:30 PM-9:30 PM (08 Aug 2024 to 15 Aug 2024)