Certificate in Digital Marketing

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

January 26 to March 29, 2026

Classes Sat 9:00 AM-12:00 PM (31 Jan 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

April 06 to June 21, 2026

Classes Sat 9:00 AM-12:00 PM (09 May 2026)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

June 29 to August 02, 2026

Classes Sat 9:00 AM-12:00 PM (11 Jul 2026)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

May 04 to July 05, 2026

Classes Sat 9:00 AM-12:00 PM (09 May 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

July 13 to September 27, 2026

Classes Sat 9:00 AM-12:00 PM (15 Aug 2026)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

October 05 to November 08, 2026

Classes Sat 9:00 AM-12:00 PM (17 Oct 2026)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

March 02 to March 29, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (02 Mar 2026 to 26 Mar 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

March 30 to May 03, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (30 Mar 2026 to 02 Apr 2026); Tue 6:30 PM-9:30 PM (07 Apr 2026); Mon,Thu 6:30 PM-9:30 PM (09 Apr 2026 to 30 Apr 2026)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

May 04 to May 17, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (04 May 2026 to 14 May 2026)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

June 01 to June 28, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (01 Jun 2026 to 25 Jun 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

June 29 to August 02, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (29 Jun 2026 to 30 Jul 2026)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

August 04 to August 16, 2026

Classes Tue 6:30 PM-9:30 PM (04 Aug 2026); Mon,Thu 6:30 PM-9:30 PM (06 Aug 2026 to 13 Aug 2026)