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Certificate in Content Marketing

Amplify your digital voice with the content consumers crave

The audiences you need to reach with your digital marketing message are more savvy than ever.  No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels—many of them highly personalized to their tastes and content preferences. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content has become an integral skill demanded of anyone working in digital marketing. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Nearly 1 in 2 marketing jobs require digital skills
Content marketing jobs have recently grown +500%, in the Greater Toronto Area
Content marketing jobs pay $10,000 more on average (compared to less specialized digital marketing jobs)

Why Choose York?

ACCELERATED LEARNING Finish in 6 months

REAL-WORLD PROJECTS Upgrade core job skills

FLEXIBLE FORMAT (online + in-class)

 

Learn to create killer content (and put it to use)

Content marketing expertise builds upon your existing marketing skill set, launching your career forward while keeping you at the forefront of the digital marketing industry.

It’s time to prove your content marketing skill to the world.

Created in collaboration with industry leaders, the 3 course Certificate in Content Marketing not only teaches you the fundamentals of strategy and technical expertise, but it also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring content marketing professionals and graduate with a portfolio of project work, which you can use to land your next job.

You’ll gain in-depth content marketing knowledge, including:

  • Content marketing strategy
  • Managing risk
  • Editorial planning
  • Copywriting for web
  • Content curation
  • Content mining
  • Consumer research
  • Digital storytelling
  • SEO (Search Engine Optimization)
  • Influencer marketing

This knowledge, paired with your portfolio of project work, puts you ahead of the pack for your next job. It’s the closest thing to your career going viral.

 

Program Delivery

We know that fitting continuing education into your schedule isn’t easy. So, we make it easier by offering a flexible study format that works around your commitments.

The Certificate in Content Marketing is a 6-month part-time program, taken mostly online. You’ll come to our Keele Campus in Toronto, ON for three 3-day weekends over the course of the entire program. This format allows you to easily balance your studies with your work and home life.

program-delivery

Finish in 6 months

 

Who should take this program?

The Certificate in Content Marketing is ideal for anyone who currently works in marketing, or is a writer or creator of media.

This program can enhance the careers of people with experience or educational background in:

MarketingMarketing

BusinessBusiness

CopywritingCopywriting

CommunicationsCommunications

JournalismJournalism

… and related fields

Learning Outcomes

By the end of this program, successful students will be able to…

  • Perform as a strategic content marketing specialist
  • Develop a content marketing strategy that aligns with their organization’s goals
  • Use social media and digital content to grow and engage with their audience and build their business
  • Create and optimize content for a variety of channels
  • Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs paid vs owned media
  • Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy
  • Examine digital governance frameworks and risks
  • Build a portfolio of work to demonstrate their knowledge and skills
  • Upgrade cross-functional job skills that top employers are looking for

Advisory Council

Instructors

Courses

  • Planning and Analysis for Content Marketing
  • Content Creation
  • Content Promotion and Amplification

 

Course info subject to change

 

Program Policies

Program policies will be posted soon.

 

 

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