Certificate in Digital Marketing

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

September 14 to November 15, 2026

Classes Sat 9:00 AM-12:00 PM (19 Sep 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

November 23, 2026 to February 21, 2027

Classes Sat 9:00 AM-12:00 PM (09 Jan 2027)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

March 01 to April 04, 2027

Classes Sat 9:00 AM-12:00 PM (13 Mar 2027)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

1 Class

39 Hours

Schedule

January 18 to March 21, 2027

Classes Sat 9:00 AM-12:00 PM (23 Jan 2027)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

1 Class

49 Hours

Schedule

March 29 to June 13, 2027

Classes Sat 9:00 AM-12:00 PM (01 May 2027)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

1 Class

20 Hours

Schedule

June 21 to July 25, 2027

Classes Sat 9:00 AM-12:00 PM (03 Jul 2027)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

October 05 to November 01, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (05 Oct 2026 to 08 Oct 2026); Tue 6:30 PM-9:30 PM (13 Oct 2026); Mon,Thu 6:30 PM-9:30 PM (15 Oct 2026 to 29 Oct 2026)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

November 02 to December 06, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (02 Nov 2026 to 03 Dec 2026)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

December 07 to December 20, 2026

Classes Mon,Thu 6:30 PM-9:30 PM (07 Dec 2026 to 17 Dec 2026)

Get an introduction to digital marketing by focusing on how media is consumed across all devices and platforms to create an ecosystem ripe for marketers and advertisers to communicate products, services, and brands. By defining key terms, establishing foundational principles, and exploring how various segments of consumers consume content and advertising across platforms and devices; you will develop a digital user persona and profile. You will also evaluate trends in digital usage and behavior; differentiate and appraise digital advertising technology; inspect and classify industry resources to keep current; map a digital customer journey, and apply customer and market information to develop and plan a content marketing framework.

8 Classes

39 Hours

Schedule

February 08 to March 07, 2027

Classes Mon,Thu 6:30 PM-9:30 PM (08 Feb 2027 to 04 Mar 2027); Tue 6:30 PM-9:30 PM (16 Feb 2027)

Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.

10 Classes

49 Hours

Schedule

March 08 to April 11, 2027

Classes Mon,Thu 6:30 PM-9:30 PM (08 Mar 2027 to 08 Apr 2027)

Learn marketing automation to nurture leads through email, newsletters, and other forms of automated user engagement. You will discuss and review converting leads in an optimal way; and assess how to manage a Customer Relationship Management (CRM) program; design, build and execute an email drip campaign; and assess how privacy legislation impacts digital marketing in Canada. You will locate how to report and measure web and social analytics; identify key performance indicators for reporting and measurement in various industries; and discuss how-to set and construct smart goals for digital marketing.

4 Classes

20 Hours

Schedule

April 12 to April 25, 2027

Classes Mon,Thu 6:30 PM-9:30 PM (12 Apr 2027 to 22 Apr 2027)