We are thrilled to announce that the School of Continuing Studies recently won three 2020 UPCEA (University Professional & Continuing Education Association) ‘Crisis Management’ marketing awards. This year, because of the pandemic, UPCEA shifted the focus of their marketing awards from more traditional categories including print, radio and website to a Crisis Management award that […]
Tag Archives: public relations
PR and Marketing students attend panel discussion with Post-Graduate Certificate in Public Relations advisory council members
Thank you to Joanne Rider, Nikki Laoutaris and Rhonda McMichael, advisory council members for the Post-Graduate Certificate in Public Relations, for speaking to our Public Relations and Digital and Content Marketing students on November 21. Hosted by The School of Continuing Studies, and organized by Program Manager Todd Rich, the Q&A format of the event was a great opportunity […]
York U alumnus passes on public relations expertise
Christine Bernard, York U alumnus and instructor in our new Post-Graduate Certificate in Public Relations (starting this September), is ramping up preparations to welcome her first class of eager communications enthusiasts. Having accumulated considerable career experience and specializations in corporate messaging, branding, event planning and leadership communications, Christine is anxious to pass along the knowledge that comes with […]
PR pro helps students launch their careers
Launching this September, our new Post-Graduate Certificate in Public Relations is set to give its first group of eager students the technical and broad skills they need to be incredible storytellers and trusted business advisors—the type of well-rounded Public Relations (PR) pro employers are seeking. Shari Balga is one of the instructors preparing to pass […]
Canadian Business Journal: Next wave of public relations professionals gets critical skills upgrade at York University School of Continuing Studies
New media, social media personalities, digitization and the 24 hour news cycle have revolutionized the field of public relations. Organizations are recruiting digitally fluent, metric-driven communication strategists to help them thrive in this unprecedented state of change. In order to meet this demand, the York University School of Continuing Studies is launching a new Post-Graduate Certificate in Public […]