As President of agency Fifth Story, Shelley Middlebrook knows great content. Now, as an instructor in our new Certificate in Content Marketing, she’s helping students learn to create content that influences opinion and inspires action. Read on as Shelley shares her thoughts on where content fits into the current marketing landscape, and why every marketer […]
Tag Archives: content marketing
The York University School of Continuing Studies joins COLLISION, North America’s fastest-growing technology conference
This May 20-23, 2019, Toronto will host the 25,000 attendees expected at the Enercare Centre for COLLISION 2019, one of the largest technology conferences in North America. The York University School of Continuing Studies has joined the conference to showcase its Data and Technology continuing education programs—designed to reskill and prepare the workforce of […]
This digital marketing master is helping to train the next generation of game-changers
When Carrie Lysenko isn’t heading up Product at industry-leading digital marketing brand VerticalScope, she’s gearing up to bring her expertise to our classrooms this winter as an instructor in our part-time Certificate in Digital Marketing! Carrie answered a few of our questions about her career trajectory, the present and future states of digital and content marketing, […]