Sarah Berry is a Staff Product Researcher at Shopify, where she leads multi-method, cross-disciplinary research initiatives to inform product strategy and improve user experiences. Sarah has extensive academic, industry, government, and non-profit research experience, including over a decade of teaching and research at McGill University prior to joining Shopify in 2018. Her diverse research partnerships have included Brain Canada, McGill University Mental Health Services, Les Grands Ballets Canadiens’ National Centre for Dance Therapy, and the Mental Health Commission of Canada. In her prior capacity as a management consultant and freelance research consultant, Sarah has helped corporations, non-profits, and Canadian government agencies better leverage data and research in support of strategic and user-centred initiatives. Sarah is an active member of the Montreal non-profit community, where she volunteers and serves on the Board of Directors of a local homeless day centre.

Rahim is an award-winning designer who initially studied Industrial Design at Carleton University and, following his graduation, moved to San Francisco, California in 2011. He pursued an MBA in Design Strategy from the California College of the Arts and had the opportunity to work for companies like Umbra, Teknion, California Innovations, Fuseproject, Samsung & Code & Theory as a Design Strategist, UX Designer and Design Researcher. Rahim also ran his start-up called Story Jar in San Francisco and was accepted into an incubator. On the side, he runs a small studio called Arabesque Studios that focuses on designing products inspired by Islamic Geometry. He loves creative problem solving and is looking forward to teaching and helping you reach your personal design goals.

Amrit is a human motivations, insights and behaviour researcher. She’s a trained ethnographer who is curious about the world around her. She is an industry leader working as a UX Researcher at Kijiji, a part of the eBay Classifieds Group. Amrit is also a course instructor on the topic of Ethnography & Insights at the The Grindd, a platform for BIPOC instructors to empower creatives, marketers and service-based entrepreneurs to learn new skills. She also hosts a podcast, The Shadeism Series based on her award-winning and groundbreaking research on the topic of colorism.

Sveta started her design career with a degree in Graphic Design from OCAD University. Early on in her career, she learned about UI and UX design and eventually made a decision to transition to User Experience Design. Throughout her career, Sveta has gained diverse knowledge and hands-on experience with marketing automation, branding, user experience design, product management, and user research. For almost a decade Sveta has been helping companies utilize design thinking and human-centered design process. She has led numerous research initiatives to empower organizations with data and evidence to make business decisions. Sveta is currently working as a Director of UX at Maropost – a marketing automation platform, where she leads a global team of UX designers and researchers.

A social anthropologist by training, Michelle combines ethnographic methods and usability testing tools in order to develop a better understanding of individuals’ needs and behavioural motivations. She is a Senior UX Researcher with Scotiabank. Previously, Michelle worked at an innovation and design consultancy where she led research based in anthropological inquiry to support the development of clients’ business strategies. Clients came from the financial, healthcare, telecommunications, and retail goods sectors.

Michelle has been teaching in some capacity since 2003. She earned her B.A. (Geography) and M.A. (Geography) from Queen’s University and her PhD (Social Anthropology) from York University. Additionally, she completed The Teaching Assistant Certificate in Teaching (TACT) at York. Her ongoing professional development includes coursework in design research, strategic foresight, and leadership.

Over the past 20+ years, Luis has worked with both public entities and private organizations. He’s led transformation projects for small and medium size enterprises, as well as multinational organizations, establishing business requirements and overall experience frameworks in order to support their business needs and objectives. He has experience with both User Experience strategy and production; he specializes in Design Thinking and Human-Centred Design and has created prototypes for multiple platforms. He has also designed appropriate research methodologies to gather user feedback. As a facilitator, Luis has managed executive teams and guided cross-disciplinary business units through co-creation and the Agile development methodology.

Mark Farmer is a digital communications professional with over 15 years’ experience working for non-profits and commercial enterprises, one-person shops and large multinational corporations in Canada and abroad. He specializes in digital strategy, social media, accessibility and user experience design. Mr. Farmer started in web design and development in the late ‘90s with TransCanada PipeLines, and founded his own shop, webness, in 2001. He spent five years as webmaster and then creative director for Earth Day Canada, before shifting to digital communications for organizations such as the Royal Ontario Museum, Intuit’s Global Business Division and York University. Currently he is the senior digital strategist at the Ontario College of Teachers. Mr. Farmer is the founder of the Toronto Museums & Culture Online Collective, co-founder of Social Media Café Toronto, and is a regular presenter at industry events and at colleges and universities around Toronto.

Joselynn Maas has over 20 years of experience in strategic thinking, problem solving and experience design. Her career has been split between working in design roles for tech startups and corporations and also as an entrepreneur running her own branding consultancy. But one thing has always remained constant: her focus on the end experience for her customer and the consumer. Joselynn’s idea-centric approach has also allowed her to expand her experience across many industry sectors such as Technology, Retail, Hospitality, Luxury Goods, Consumer Goods, Grocery, and Not for Profit. She has managed teams at her own agency and within corporate environments and always ensures she has an active voice with management.

Most recently, Joselynn has been leading and revamping the user experience strategy for Canada’s original online grocery delivery service, Grocery Gateway. As lead UX Strategy & Design, she is hands-on with ethnographic research, developing the UX roadmap alongside the product manager and constantly iterating and improving the user experience through an agile sprint model. In addition to long-standing employment and successful client relationships, Joselynn recently mentored a Humber College team who won an award for their work on Grocery Gateway at Amsterdam’s UX Insight awards. Her design work also been featured in En Route magazine, The National Post, the Globe and Mail, the SFMOMA (San Francisco Museum of Modern Art) and AGO (Art Gallery of Ontario).

Professor Norwood’s research interests include information visualization, social and cultural aspects of wayfinding, design epistemologies, and the ethics of design education.

Daniela Pico (She/Her pronouns) is the Director of Account Management at Riipen. After being involved in student leadership and advocacy focused on equity, diversity, and inclusion, Daniela joined Riipen in 2017. During her time at the company, Daniela has created over 60,000 work-integrated learning experiences for students. Daniela is a community builder, marketer, and a passionate advocate for improving education and preparing youth to thrive in the future of work.

Leah Pollock is currently a Lead RnD Recruiter at Shopify in Toronto with a specific focus on hiring top talent in UX roles. After joining Shopify in 2016, Leah started working closely with the senior UX team to identify skills gaps at the company as well as some of the most pressing UX challenges Shopify was facing. From there Leah started to engage the greater UX community in Toronto and beyond and helped double the size of the Toronto UX team, increasing gender diversity by 50%.

Before joining Shopify, Leah worked at several nonprofits for the better part of a decade where her accomplishments included developing a microfinance program for social enterprises, fundraising $4.3M in Community Bond sales for the Centre for Social Innovation, and building an accelerator program for entrepreneurs focused on solving social and environmental challenges. Leah is currently on maternity leave with her baby June and loves talking about UX when she’s not pushing a stroller around High Park and Roncesvalles.

Sean Seaman is an Experience Design practitioner consulting with businesses, organizations, and individuals, reimagining digital solutions that customers and businesses face. Presently, he manages Experience Design at Avanade Digital Innovation Studio, providing thought leadership in design sprints for enterprise clients.

Sean gets great satisfaction in facilitating design thinking workshops with clients, helping them arrive at human-centric design solutions. Sean has 18+ years of experience in Experience Design practice, providing design direction and consultation for Fortune 500 companies. He has extensive experience in the Fin-tech, Retail, and Transportation sectors, previously working with digital design agencies, major retailers, and SAAS companies.

Chrissy is an experienced and highly collaborative UX/UI designer who focuses on researching and understanding the intricacy of user needs and translating them into design solutions that drive business results. Her skills, education and expertise make her highly effective in moving designs from initial concept development through to research, prototyping, usability testing and into the creation of fully developed products, design languages and design systems. She is currently the product designer for all new and several existing verticals at ratehub.ca and over the last 4 years has helped to launch several new products to effectively expand and grow the business into all areas of personal finance.
 
She is also currently in charge of building and scaling a new design system and executing on all areas of rebranding efforts. Chrissy holds a Bachelor of Design degree from OCAD University, and has taken several post-grad certificates in in user experience design from Bitmaker, HackerYou and The Interaction Design Foundation.

Borzu Talaie is an award-winning designer and educator who has worked in the design field since 1993. His area of practice ranges from branding and print design to interaction design, information design and interactive installations. He received his Master of Design degree in data visualization and visual analytics in 2014 from the Digital Futures program at OCAD University. Borzu is the founder of Borxu Design, a multi-disciplinary studio where entrepreneurs, designers, and engineers continually examine the intersection of business and communication design to deliver unique solutions to their data-driven projects. Borxu Design clientele include large-scale construction companies, media companies, and startups based in the Greater Toronto Area.

Mike is currently a Principal User Experience Designer at Oracle. In this role, he creates exceptional experiences for intelligent applications. Previously Mike spent over 10 years at IBM where he worked with Watson, designing experiences for a variety of offerings within Watson Customer Engagement.