Post-Graduate Certificate in Public Relations

Program Overview | Available Sessions | Program Policies

Fall 2020

The Post-Graduate Certificate in Public Relations is ideal for recent degree graduates and international students who want to have a comprehensive foundation in public relations.

CSPR1010 Fundamentals of Public Relations

Develop a foundational understanding of how communication strategies, tactics and writing apply to public relations management. A real-world approach will be used to showcase the depth and breadth of the profession across a variety of sectors including: corporate, non-profit, agency and government.
Schedule:
From 14-Sep-2020 to 26-Oct-2020
Live Online Classes Mon,Wed 3:30 PM-6:30 PM (14 Sep 2020 to 26 Oct 2020)
# of Classes:
12
# of Hours:
36.00

CSPR1020 Content Creation, Strategic Messaging and Storytelling

Public Relations storytelling goes beyond pretty words and pictures, clearly communicating a strong message. Develop strategic key messages as the foundation for creating engaging content for an array of public relations channels including print, online, broadcast, video and social media. Apply real-world public relations content development techniques to sharpen your written, verbal, visual and digital communication skills.
Schedule:
From 15-Sep-2020 to 22-Oct-2020
Live Online Classes Tue,Thu 3:30 PM-6:30 PM (15 Sep 2020 to 22 Oct 2020)
# of Classes:
12
# of Hours:
36.00

CSPR1060 Stakeholder Relations and Community Engagement

Gain an understanding of the key relationship-building tactics needed to be an effective public relations practitioner. Learn how to effectively perform as a spokesperson for an organization (the art of media relations), leveraging concepts of corporate social responsibility, marketing, stakeholder relations, government relations and more. The primary objective of this course is to understand the role that a public relations professional must play when supporting their organization and how their role influences their organization’s credibility in the eyes of the public.
Schedule:
From 02-Nov-2020 to 09-Dec-2020
Live Online Classes Mon,Wed 3:30 PM-6:30 PM (02 Nov 2020 to 09 Dec 2020)
# of Classes:
12
# of Hours:
36.00

CSPR1040 Internal Communications and Change Management

Be introduced to key internal communications concepts, channels, theories, best practices, trends and skills to be an effective public relations practitioner. Gain insight into the role internal communicators play in supporting the organization’s goals and develop skills to engage with internal audiences.
Schedule:
From 03-Nov-2020 to 15-Dec-2020
Live Online Classes Tue,Thu 3:30 PM-6:30 PM (03 Nov 2020 to 08 Dec 2020); Tue 3:30 PM-6:30 PM (15 Dec 2020)
# of Classes:
12
# of Hours:
36.00

CSPR1050 Strategic Planning, Research & Measurement

Description coming soon
Schedule:
From 04-Jan-2021 to 10-Feb-2021
Live Online Classes Mon,Wed 3:30 PM-6:30 PM (04 Jan 2021 to 10 Feb 2021)
# of Classes:
12
# of Hours:
36.00

CSPR1030 Integrated Marketing Strategies

Integrated marketing combines public relations, advertising, sales promotion, direct marketing, and social media to sustain a consistent message with a given target audience. Analyze how integrated marketing strategies are developed and used to plan, execute, and measure across various traditional, digital and social media channels.
Schedule:
From 05-Jan-2021 to 16-Feb-2021
Live Online Classes Tue,Thu 3:30 PM-6:30 PM (05 Jan 2021 to 09 Feb 2021); Tue 3:30 PM-6:30 PM (16 Feb 2021)
# of Classes:
12
# of Hours:
36.00

CSPR1070 Reputation Management and Crisis Communication

Learn the steps necessary to address and overcome crisis communication and reputation management issues. Identify issues that may pose a threat to an organization’s reputation (both proactively and reactively), assess the best communications options for drafting a crisis response, select tools for monitoring a business issue in real-time and examine the importance of social media and owned content channels during a time of crisis.
Schedule:
From 01-Mar-2021 to 12-Apr-2021
Live Online Classes Mon,Wed 3:30 PM-6:30 PM (01 Mar 2021 to 12 Apr 2021)
# of Classes:
12
# of Hours:
36.00

CSPR1080 Public Relations in Practice: Real World Perspectives and Possibilities

Apply the fundamental skills learned in the previous courses to current, relevant and challenging scenarios. Develop and execute public relations campaign strategies from the vantage point of agency or client in a fast paced, real-world learning environment. Gain first-hand knowledge and experience into the career opportunities that await you upon graduation.
Schedule:
From 02-Mar-2021 to 08-Apr-2021
Live Online Classes Tue,Thu 3:30 PM-6:30 PM (02 Mar 2021 to 08 Apr 2021)
# of Classes:
12
# of Hours:
36.00

School Policies

 

More Information

Fees

Ancillary and Service Fees 
Application Fee $79.00
Withdrawal Fees for certificate programs $100.00 per course
Continuing Studies Student Record Fee $ 15.00 (plus HST)
Exam/assignment duplication fee $ 15.00 (plus HST)
Returned cheques $ 25.00
Certificate replacement fee $ 52.00 (plus HST)

Admission requirements

To be admitted to Post-Graduate Certificate in Public Relations, applicants must have:

  • minimum of a baccalaureate degree with a minimum of a 60% average (C) or a 3-year Canadian College Diplomas with minimum ‘B’ or 70% average
  • official transcripts (International students: please provide original English translated copy of University degree and transcripts.)
  • completed online application form
  • completed Statement of Interest video
  • completed resume
  • proof of language proficiency (international students only)

Applicants will be notified directly if additional information or documentation is required.

LANGUAGE PROFICIENCY

IELTS (Academic only) 6.0 (with a minimum of 6.0 in writing and speaking is mandatory)
TOEFL Paper 550
TOEFL Computer 213
TOEFL Internet 79-80
TOEIC 670 (Listening and Reading)290 (Speaking and Writing)
Cambridge ESOL First (FCE) – Grade B (scale 173 – 175) First (FCE) – Grade C (scale 169 – 172)
PTE Academic 58
YUELI AP Level 7
DY Program (Destination York) Successfully Completed
Duolingo 104

We highly recommend that international students submit their applications early to gain entry into the program (many fill up) and allow sufficient time to obtain a visa.

Transfer credit

You may be eligible to transfer a maximum of one equivalent course credit from other institutions and receive advanced standing.

Approved courses for advanced standing must meet the following criteria:

  1. There must be 80-90% overlap in content and curriculum, and the same number of hours as the courses offered in the School of Continuing Studies program.
  2. The courses must be at the university level (from an accredited academic institution) with a grade of C or better. College equivalents will be considered.
  3. Courses must be taken within the last 5 years.
  4. All transfer credit applications must include:
  • an official (sealed) transcript outlining the course completed
  • Full course outlines must include:
    • the full course description
    • learning objectives
    • assessment and reading materials
    • weekly content covered

Please note that incomplete packages cannot be reviewed.

Transfer Credit requests can be forwarded to the Program Manager at continue@yorku.ca, or in writing to: School of Continuing Studies, Attention Post-Degree Certificate in Public Relations Program Manager 4700 Keele Street – Room 116 Atkinson Toronto, Ontario M3J 1P3.

What if I miss an exam?

You should be making every effort to meet York University’s General Academic Regulations, as well as each of your courses’ requirements. This includes attendance, assignments, and tests/exams. We understand, however, that unforeseen circumstances arise that may force you to miss an exam. If that’s the case, you must contact your instructor before the scheduled exam date by email. Please include your full name, student number, and the reason for your absence in the message. You must also provide valid documentation (i.e., a doctor’s note, death certificate, court/legal documentation, etc.) immediately following your return before alternative arrangements can be made. Please note that valid documentation has to be applicable to the assessment date.

What if I miss a class?

If possible, please contact your instructor before the class. In your message, be sure to include your full name, student number, and the reason for your absence. You’ll then be required to make arrangements with your instructor to make up the missed hours.

Class cancellations due to instructor absence

Like our students, York University instructors work hard to make it to every class on time. However, should he or she be forced to cancel your class due to an absence, you will be notified via email as soon as possible by the School of Continuing Studies. Instructor absences will also be posted on the course website on the Moodle learning management system in the course announcements section. Upon the instructor’s return to class, make-up class details will be discussed.

University closures/class cancellations

If the University is open, classes will be running. If the University is closed, classes will not be running. Any missed classes will be rescheduled. University Closures/Class Cancellations: (416.736.5600 OR www.yorku.ca). While this is rare, weather and/or other emergencies do occur that require us to suspend our operations. While every effort will be made to contact students, this is not always possible. If you are unsure of whether the course is running, please call the University’s weather/emergency information line, or check our Twitter feed (@Continue_YorkU).

Cancelation of programs

The School of Continuing Studies reserves the right to withdraw or cancel programs/courses, and students will receive a full refund of fees paid. The School of Continuing Studies reserves the right to alter fees, other charges, and course dates, times, locations, and/or instructors as needed. Please note that the School of Continuing Studies is not responsible for travel cancellation charges that students may incur.

How do I withdraw from the Program and get a refund?

Students registered in a program offered by the School of Continuing Studies may withdraw from the program. However, they are strongly advised to consult with the Program Manager before a final decision is made. A full refund is granted only when the School of Continuing Studies cancels a program. Refunds will be issued by the method of payment that was used (credit card, cheque if original payment was money order and Wire Transfer). Withdrawal requests must be submitted on the official School of Continuing Studies Withdrawal Request Form to the School of Continuing Studies and subject terms listed in the table below.

Notice of withdrawal will be printed on the Official Income Tax Receipt.

What happens if I fail a course?

If you do not pass a course you will still be permitted to continue in the program but will have to repeat that course with another cohort.

Electronic devices

Students can use laptops and other electronic devices during class. Out of respect for your instructor and fellow classmates, please reserve the use of electronic equipment during class time for academic purposes. Instructors reserve the right to ask students to leave the classroom if they do not comply with this practice.

Recording devices

Students are not permitted to record lectures or take pictures without the consent of instructors and/or fellow students. We ask that students not post course content on external websites. Students who are registered with Accessibility Services and have accommodations approved for recording lectures are permitted to do so with the instructor’s knowledge.

Student Accessibility Services/Accommodations

The School of Continuing Studies works in partnership with York University’s Student Accessibility Services to support our students.  Students who need special accommodations must be assessed by Student Accessibility Services before alternate arrangements can be made.  Please visit their website (https://accessibility.students.yorku.ca/) for details on how to register with their department.

General York University Policies

All students are expected to familiarize themselves with the following information, available on the Senate Committee on Curriculum & Academic Standards webpage: http://www.yorku.ca/secretariat/policies/index-policies.html

Confidentiality

In the spirit of Ontario’s Freedom of Information and Protection of Privacy Act (FIPPA), York University and the School of Continuing Studies work to ensure that instructors and participants acknowledge and respect the privacy and confidentiality of personal information that may be presented in the context of instruction. Instructors will document the amount of personal information that is collected, used, or disclosed in their sessions, and will ensure that all identifying personal information is omitted from all written documents. To maintain privacy, students should not bring or share personal or other confidential files or records with the class. We are committed to protecting your privacy and your financial security, and we do this in several ways:

  • Your credit card information is never received or stored by our system. Only your financial institution has access to your credit card information.
  • Your Student Portal is password-protected. To access any personal and academic information, you must enter your username and portal password.

York University Privacy Policy

Student Conduct

  • Students and instructors are expected to maintain a professional relationship characterized by courtesy and mutual respect.
  • It is the instructor’s responsibility to maintain an appropriate academic atmosphere in the classroom.
  • The instructor will decide whether such an atmosphere is no longer present in a class, and is trained to take appropriate steps to return to a professional environment.

If you feel this policy has been violated, you should notify your instructor as soon as possible. You may be asked to provide a detailed written description of the complaint to the instructor. The instructor may take measures they feel are appropriate to resolve the issue and/or may forward the complaint to the School of Continuing Studies for review. Please refer to the full policy document on the York University website at: http://www.yorku.ca/scdr/ Please find the Code of Student Rights and Responsibilities here:  http://www.yorku.ca/oscr/pdfs/CodeofRightsandResponsibilities.pdf

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