Digital and Content Marketing

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Part-Time Certificate in Digital Marketing / Part-Time Certificate in Content Marketing / Full-Time Post-Graduate Certificate in Digital and Content Marketing

Grow your audience, one digital strategy at a time

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The best digital marketers are curious, adaptable and constantly plugged in to current trends. Career success requires staying one step ahead of your most valuable customers so you can meet their needs seamlessly. Our suite of part-time and full-time digital marketing and content marketing programs are powerful career enhancers, regardless of your experience level or educational background.

Whether you’re looking to add digital marketing skills to your existing toolkit or want to use content marketing strategies to amplify your voice across digital channels, you’ll find something here that will take your career to the next level, faster.

Program Descriptions

Certificate in Digital Marketing (Part-time – 6 months)

Add digital expertise to your existing marketing skill set. You’ll gain in-depth digital marketing knowledge, including:

  • Digital marketing strategy
  • Web analytics
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • PPC (Pay per click) advertising

Certificate in Content Marketing (Part-time – 6 months)

Specialize in using digital content creation for audience engagement. You’ll gain in-depth content marketing knowledge, including:

  • Content marketing strategy
  • Editorial planning
  • Copywriting for web
  • Content curation
  • Digital storytelling

Post-Graduate Certificate in Digital and Content Marketing (Full-time – 8 months)

The Post-Graduate Certificate in Digital and Content Marketing combines the courses from the Certificate in Digital Marketing and Certificate in Content Marketing with an additional two courses – Fundamentals of Marketing and Business in the Digital Age. In this comprehensive program, you’ll gain in-depth digital marketing knowledge and skills, from fundamentals through to advanced applications.

 

 

Choose the format and schedule that fits your needs:

Part-time

The Certificate in Digital Marketing and the Certificate in Content Marketing is delivered on a part-time basis. Each course in the certificate entails online asynchronous coursework as well as one weekend (Saturday and Sunday) of Live Online that allows you to engage and interact with industry-expert instructors and with fellow students in real time.  Online asynchronous coursework allows you to study from home and balance family, work, and other commitments.

Full-time

In Ontario, gatherings are restricted, and no university is offering classes in person for the foreseeable future. When the situation changes and it is once again safe to offer face-to-face instruction, full-time programs will make the transition back into the classroom.

Until then, this program will be offered in our “live online” format, which offers students the structure and group interaction of a face-to-face experience without travelling to York’s campus. Our live online classrooms enable students to hear and interact with the instructor and other students like in a normal classroom.

Who should take this program?

The part-time Digital Marketing Certificate and the part-time Content Marketing Certificate are ideal for anyone who currently works in marketing, is a writer or creator of media, or a related role. The full-time Post-Graduate Certificate in Digital & Content Marketing is ideal for international students and recent degree graduates who want a comprehensive education in digital and content marketing.

This program can enhance the careers of people with experience or educational background in:

  • Marketing
  • Business
  • Web or Graphic Design
  • Communications
  • Journalism
  • Copywriting
  • And related fields!

Program Courses

Certificate in Digital Marketing

  • Fundamentals of Digital Marketing
  • Marketing for Search Engines and Social Media
  • User Engagement and Marketing Automation

Certificate in Content Marketing

  • Planning and Analysis for Content Marketing
  • Content Creation
  • Content Promotion and Amplification

Post-Graduate Certificate in Digital and Content Marketing

  • Business in Digital Age
  • Marketing Fundamentals
  • Fundamentals of Digital Marketing
  • Planning and Analysis for Content Marketing
  • Marketing for Search Engines and Social Media
  • Content Creation
  • User Engagement and Marketing Automation
  • Content Promotion and Amplification

Why people choose York for Continuing Education

Codesigned and delivered by senior industry leaders within established and emerging professional disciplines, our programs take a pragmatic, hands-on approach that helps students unlock their potential and apply it in the world.

Cohort experience

Our students complete their programs in cohorts, encouraging peer-to-peer collaboration and growing the personal and professional networks of our students for years to come.

Specialized learning

Our programs go deep on specialized knowledge, setting students up to be experts in their field while also enhancing soft skills and cross-disciplinary know how.

Responsive program design

Our programs are responsive to student need and market demand in both form and content. Many of our programs are Canadian firsts.

Accelerated outcomes

Our accelerated formats can be completed in less than a year, part-time or full-time, and our programs can be taken online, onsite, or as blended offerings.

Industry collaborations

We develop our programs through collaborative relationships with industry and academic leaders to encourage career connections and a global perspective.

Customized training

The School offers customized training programs for a range of organizations that are looking to grow, upskill, and adapt to change.

Certificate in Digital Marketing

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (May 2021-December 2021)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (September 2021-April 2022)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (International) (September 2021-April 2022)

Certificate in Content Marketing

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (May 2021-December 2021)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (September 2021-April 2022)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (International) (September 2021-April 2022)

Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (May 2021-December 2021)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (Domestic) (September 2021-April 2022)

Post-Graduate Certificate in Digital & Content Marketing - Full-Time (International) (September 2021-April 2022)

Contact us to learn more