Tag Archives: digital marketing

President of top Content Marketing agency joins instructor team

As President of agency Fifth Story, Shelley Middlebrook knows great content. Now, as an instructor in our new Certificate in Content Marketing, she’s helping students learn to create content that influences opinion and inspires action. Read on as Shelley shares her thoughts on where content fits into the current marketing landscape, and why every marketer […]

This digital marketing master is helping to train the next generation of game-changers

When Carrie Lysenko isn’t heading up Product at industry-leading digital marketing brand VerticalScope, she’s gearing up to bring her expertise to our classrooms this winter as an instructor in our part-time Certificate in Digital Marketing! Carrie answered a few of our questions about her career trajectory, the present and future states of digital and content marketing, […]

Strategy: York University looks to fill a digital marketing gap

Strategy, a leading media brand that “uncovers and shares the “bold vision and brand new ideas” of Canada’s national marketing community”, featured our Digital & Content Marketing programs Starting this January, our suite of 3 Certificates in Digital Marketing and Content Marketing are set to change the way people learn and grow their careers in […]

Globe and Mail: York University School of Continuing Studies takes digital and content marketing in groundbreaking new direction

The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs. In response to employer demand, the York University School of Continuing Studies is launching an innovative suite of three accelerated Digital Marketing and Content Marketing Certificate programs. Ambitious […]

Media Planet: The Best Tech Jobs Require a Human Touch

In today’s competitive tech job market, employers are looking beyond technical skills when recruiting new talent. As technology, data, and artificial intelligence (AI) fields continue to grow in Ontario, hiring highly qualified professionals to meet the demands of the job market is a challenge. Aside from the technical skills required to perform these specialized job […]