Certificate in Content Marketing (Fall 2019)

Program Overview | Available Sessions | Program Policies

Fall 2019

This will also add the following products to your cart:

  • CSCM1000 Planning and Analysis for Content Marketing
  • CSCM1010 Content Creation
  • CSCM1020 Content Promotion and Amplification

$2,307.00 (CAD)

Created in collaboration with industry leaders, the 3 course Certificate in Content Marketing not only teaches you the fundamentals of strategy and technical expertise, but it also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring content marketing professionals and graduate with a portfolio of project work, which you can use to land your next job.

CSCM1000 Planning and Analysis for Content Marketing

Part-Time In Class and Online

The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyer’s journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan.
Schedule:
From 23-Sep-2019 to 17-Nov-2019
This blended program will include 7 weeks of online study and one face-to-face weekend block. Dates for weekend block: October 5 and 6, 2019
# of Classes:
-
# of Hours:
-

CSCM1010 Content Creation

Part-Time In Class and Online

Learn about creating content, from ideation and development to editing and dissemination, to reach wide and focused audiences. Learn how various content types function as part of a digital marketing strategy as well as the power of an engaging brand story. Build an effective content plan and a portfolio of work to show prospective employers.
Schedule:
From 25-Nov-2019 to 09-Feb-2020
This blended program will include 7 weeks of online study and one face-to-face weekend block. Dates for weekend block: December 7 and 8, 2019
# of Classes:
-
# of Hours:
-

CSCM1020 Content Promotion and Amplification

Part-Time In Class and Online

The famous quote, "If you build it, they will come", from the movie Field of Dreams, doesn’t necessarily apply to the content you create. Acquire the skills and knowledge to effectively promote your content. Create and execute a comprehensive content amplification strategy, covering native advertising and influencer marketing, and leverage content distribution channels to ensure your content makes an impact.
Schedule:
From 10-Feb-2020 to 05-Apr-2020
This blended program will include 7 weeks of online study and one face-to-face weekend block. Dates for weekend block: February 22 and 23, 2020
# of Classes:
-
# of Hours:
-

We are updating our program policies. Please check again later.

This will also add the following products to your cart:

  • CSCM1000 Planning and Analysis for Content Marketing
  • CSCM1010 Content Creation
  • CSCM1020 Content Promotion and Amplification

$2,307.00 (CAD)