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Post-Graduate Certificate in Public Relations

Broadcast your brand. The world is waiting.

Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.
Public relations jobs have recently grown over 30%
Recruiting + Retaining top talent are the top 2 challenges facing public relations executives
Digital skills are critical for success according to public relations employers

Why Choose York?

UNIVERSITY CREDENTIAL
Add credibility to your resume

REAL-WORLD PROJECTS
Develop core job skills

NETWORKING OPPORTUNITIES
Learn and grow with your peers

 

Use the technology you need to get the public opinion you want

Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause.

Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work with actual companies will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs.

You’ll gain in-depth public relations knowledge, including:

  • Public relations fundamentals & strategy
  • Digital storytelling
  • Marketing principles
  • Internal communications
  • Data analytics
  • Effective writing
  • Presentation skills
  • Reputation & crisis management
  • Media relations
  • Stakeholder engagement

In public relations, it’s all about the story. Make sure the story of your career is a success.

Who should take this program?

The Post-Graduate Certificate in Public Relations is ideal for recent degree graduates and  international students who want to a comprehensive foundation in public relations.

This program can enhance the careers of people with experience or educational background in:

BusinessBusiness

Liberal ArtsLiberal Arts

CommunicationsCommunications

JournalismJournalism

MediaMedia

Political SciencePolitical Science

EnglishEnglish

MarketingMarketing

… and related fields

Program Delivery

The Post-Graduate Certificate in Public Relations is an 8-month full-time program. You’ll come to our Keele Campus in Toronto, ON to attend class 4 days a week for 3 hours each day.

program-delivery

Finish in 8 months

Optional Work Placement

After your courses are complete, apply what you’ve learned with an optional 8-week work placement at a local organization!

Important information for international students

Your time in the Optional Work Placement will count against the total allowable time granted for your work permit (if applicable). For example, if you are granted a 12-month work permit, you will only have 10 months of eligibility after the work placement is complete.

Advisory Council

Will be posted soon.

Instructors

Will be posted soon.

Courses

  • Fundamentals of Public Relations
  • Content Creation, Strategic Messaging and Storytelling
  • Integrated Marketing Strategies
  • Internal Communications and Change Management
  • Strategic Planning, Research & Measurement
  • Stakeholder Relations and Community Engagement
  • Reputation Management and Crisis Communications
  • Public Relations in Practice – Perspectives and Possibilities

Course information is subject to change.

 

Program schedule will be posted soon. Please check back later or

Register for this Program