Broadcast your brand. The world is waiting.
Why Choose York?
Use the technology you need to get the public opinion you want
Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause.
Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work with actual companies will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs.
You’ll gain in-depth public relations knowledge, including:
- Public relations fundamentals & strategy
- Digital storytelling
- Marketing principles
- Internal communications
- Data analytics
- Effective writing
- Presentation skills
- Reputation & crisis management
- Media relations
- Stakeholder engagement
In public relations, it’s all about the story. Make sure the story of your career is a success.
Who should take this program?
The Post-Graduate Certificate in Public Relations is ideal for recent degree graduates and international students who want to a comprehensive foundation in public relations.
This program can enhance the careers of people with experience or educational background in:
… and related fields
The Post-Graduate Certificate in Public Relations is an 8-month full-time program. You’ll come to our Keele Campus in Toronto, ON to attend class 4 days a week for 3 hours each day.
Finish in 8 months
Optional Work Placement
After your courses are complete, apply what you’ve learned with an optional 8-week work placement at a local organization!
Important information for international students
Your time in the Optional Work Placement will count against the total allowable time granted for your work permit (if applicable). For example, if you are granted a 12-month work permit, you will only have 10 months of eligibility after the work placement is complete.
Will be posted soon.
Will be posted soon.
- Fundamentals of Public Relations
- Content Creation, Strategic Messaging and Storytelling
- Integrated Marketing Strategies
- Internal Communications and Change Management
- Strategic Planning, Research & Measurement
- Stakeholder Relations and Community Engagement
- Reputation Management and Crisis Communications
- Public Relations in Practice – Perspectives and Possibilities
Course information is subject to change.
Program schedule will be posted soon. Please check back later or