Certificate in Digital Marketing

Program Overview | Available Sessions | Program Policies

Fall 2020

Register

$2,307.00 (CAD)

Created in collaboration with industry leaders, the 3 course Certificate in Digital Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and  graduate with a portfolio of project work, which you can use to land your next job. You’ll gain in-depth digital marketing knowledge, including: Digital marketing strategy, User data and segmentation, Campaign planning, Web analytics, Email marketing, Marketing automation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications, PPC (Pay per click) advertising. This knowledge, paired with your portfolio of project work, puts you ahead of the pack for your next job. That’s a pretty amazing return on investment.

CSDM1000 Fundamentals of Digital Marketing

This course explores how media is consumed across all devices and platforms to create an ecosystem for marketers and advertisers to effectively communicate products, services and brands. This course will study the intersection of offline and online media, global and national trends in the digital industry, the impact of data collection and privacy and how to navigate as a digital strategist in this environment. You will learn how to reach target consumers through Search Engine Marketing (SEM), Email Marketing, Video, Social, Mobile and emerging technologies.
Schedule:
From 21-Sep-2020 to 15-Nov-2020
Live Online Classes Sat,Sun 9:00 AM-5:00 PM (03 Oct 2020 to 04 Oct 2020)
# of Classes:
2
# of Hours:
36.00

CSDM1010 Marketing for Search Engines and Social Media

This course will focus on teaching you how to apply the foundational learnings from the Fundamentals of Digital Marketing course. You will be taught how to leverage best practices for optimizing websites through Search Engine Optimization (SEO), run Google Ads (SEM), learn how to develop a content calendar and plan across social channels, and develop ads on social media platforms like Facebook and Instagram. You will also learn how to track / measure key metrics utilizing native platforms.
Schedule:
From 23-Nov-2020 to 07-Feb-2021
Live Online Classes Sat,Sun 9:00 AM-5:00 PM (05 Dec 2020 to 06 Dec 2020)
# of Classes:
2
# of Hours:
36.00

CSDM1020 User Engagement and Marketing Automation

In this course you will learn how to map user journeys and build marketing process flow charts. You will be introduced to various marketing automation tools and software and learn how they can be used to improve the effectiveness of your marketing efforts. You will apply your learnings from the previous courses to plan marketing funnels and drip campaigns across a variety of platforms utilizing sophisticated remarking tactics. You will also learn best practices around collecting, storing, segmenting and utilizing user data and how to keep people engaged post purchase.
Schedule:
From 16-Feb-2021 to 11-Apr-2021
Live Online Classes Sat,Sun 9:00 AM-5:00 PM (27 Feb 2021 to 28 Feb 2021)
# of Classes:
2
# of Hours:
36.00

School Policies

 

More Information

What if I miss an exam?

You should be making every effort to meet York University’s General Academic Regulations, as well as each of your courses’ requirements. This includes attendance, assignments, and tests/exams. We understand, however, that unforeseen circumstances arise that may force you to miss an exam. If that’s the case, you must contact your instructor before the scheduled exam date by email. Please include your full name, student number, and the reason for your absence in the message. You must also provide valid documentation (i.e., a doctor’s note, death certificate, court/legal documentation, etc.) immediately following your return before alternative arrangements can be made. Please note that valid documentation has to be applicable to the assessment date.

What if I miss a class?

If possible, please contact your instructor before the class. In your message, be sure to include your full name, student number, and the reason for your absence. You’ll then be required to make arrangements with your instructor to make up the missed hours.

Class cancellations due to instructor absence

Like our students, York University instructors work hard to make it to every class on time. However, should he or she be forced to cancel your class due to an absence, you will be notified via email as soon as possible by the School of Continuing Studies. Instructor absences will also be posted on the course website on the Moodle learning management system in the course announcements section. Upon the instructor’s return to class, make-up class details will be discussed.

University closures/class cancellations

If the University is open, classes will be running. If the University is closed, classes will not be running. Any missed classes will be rescheduled. University Closures/Class Cancellations: (416.736.5600 OR www.yorku.ca). While this is rare, weather and/or other emergencies do occur that require us to suspend our operations. While every effort will be made to contact students, this is not always possible. If you are unsure of whether the course is running, please call the University’s weather/emergency information line, or check our Twitter feed (@Continue_YorkU).

Cancelation of programs

The School of Continuing Studies reserves the right to withdraw or cancel programs/courses, and students will receive a full refund of fees paid. The School of Continuing Studies reserves the right to alter fees, other charges, and course dates, times, locations, and/or instructors as needed. Please note that the School of Continuing Studies is not responsible for travel cancellation charges that students may incur.

What happens if I fail a course?

If you do not pass a course you will still be permitted to continue in the program but will have to repeat that course with another cohort.

Electronic devices

Students can use laptops and other electronic devices during class. Out of respect for your instructor and fellow classmates, please reserve the use of electronic equipment during class time for academic purposes. Instructors reserve the right to ask students to leave the classroom if they do not comply with this practice.

Recording devices

Students are not permitted to record lectures or take pictures without the consent of instructors and/or fellow students. We ask that students not post course content on external websites. Students who are registered with Accessibility Services and have accommodations approved for recording lectures are permitted to do so with the instructor’s knowledge.

Student Accessibility Services/Accommodations

The School of Continuing Studies works in partnership with York University’s Student Accessibility Services to support our students.  Students who need special accommodations must be assessed by Student Accessibility Services before alternate arrangements can be made.  Please visit their website (https://accessibility.students.yorku.ca/) for details on how to register with their department.

General York University Policies

All students are expected to familiarize themselves with the following information, available on the Senate Committee on Curriculum & Academic Standards webpage: http://www.yorku.ca/secretariat/policies/index-policies.html

Confidentiality

In the spirit of Ontario’s Freedom of Information and Protection of Privacy Act (FIPPA), York University and the School of Continuing Studies work to ensure that instructors and participants acknowledge and respect the privacy and confidentiality of personal information that may be presented in the context of instruction. Instructors will document the amount of personal information that is collected, used, or disclosed in their sessions, and will ensure that all identifying personal information is omitted from all written documents. To maintain privacy, students should not bring or share personal or other confidential files or records with the class. We are committed to protecting your privacy and your financial security, and we do this in several ways:

  • Your credit card information is never received or stored by our system. Only your financial institution has access to your credit card information.
  • Your Student Portal is password-protected. To access any personal and academic information, you must enter your username and portal password.

York University Privacy Policy

Student Conduct

  • Students and instructors are expected to maintain a professional relationship characterized by courtesy and mutual respect.
  • It is the instructor’s responsibility to maintain an appropriate academic atmosphere in the classroom.
  • The instructor will decide whether such an atmosphere is no longer present in a class, and is trained to take appropriate steps to return to a professional environment.

If you feel this policy has been violated, you should notify your instructor as soon as possible. You may be asked to provide a detailed written description of the complaint to the instructor. The instructor may take measures they feel are appropriate to resolve the issue and/or may forward the complaint to the School of Continuing Studies for review. Please refer to the full policy document on the York University website at: http://www.yorku.ca/scdr/ Please find the Code of Student Rights and Responsibilities here:  http://www.yorku.ca/oscr/pdfs/CodeofRightsandResponsibilities.pdf

Register

$2,307.00 (CAD)